Samsung secures third rank in terms of global smartwatch shipment in 2020
Samsung launches numerous smartphones in a single year such as flagship, mid-range, and budgets. Alongside this, the company is also known as a popular brand in the smart wearables market. However, the Covid-19 pandemic has totally collapsed the economy of each affected country, the tech industry also faced huge declines during the lockdown period.
In the wearable segment, there are mainly three brands that are popular among the consumers including Apple, Samsung, and Huawei. Last year, the shipments of Samsung’s smartwatches suffered a 1 percent on-year drop to 9.1 million, reports Counterpoint Research. Besides, the Korean tech giant was the third-largest smartwatch vendor during this period globally.
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On the other hand, Apple’s smartwatch shipments increased by 19% year-on-year to 33.9 million units because of the impressive sales of Watch Series 6 and SE in 2020, further expanding Apple’s dominance. At the same time, the US banned Huawei shipped 11.1 million smartwatches that let it get the runner-up spot.
However, the Cupertino tech giant shipped 33.9 million units in 2020 that helped it to become the global leader in terms of selling smart wearables. Moreover, reports suggested that Samsung is planning to ship the next Galaxy Watch based on Google’s Wear OS that can help the company to raise the sales of Galaxy watches.
Concluding this report, we can expect that the future of the smartwatch market is quite bright as Samsung including different other brands is fully prepared to launch its new wearables with some cutting-edge technology and Pocket-friendly pricing.
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.