Samsung launched Level with Knox, an interactive puzzle game designed to explain how Samsung Knox and Knox Matrix work together to protect connected devices from digital threats.

The free game is available through the dedicated Level with Knox website and is open to everyone. Samsung is also offering players a chance to win prizes while learning more about its security technologies.

Samsung launches Level with Knox puzzle game

Security features are usually something users notice only when a threat is detected or blocked. Much of the protection itself happens quietly in the background. Samsung is using Level with Knox to make that process more visible through gameplay.

The puzzle puts players in control of a growing collection of digital threats. They have to connect and eliminate threats themselves. As the situation becomes more complicated, Knox Matrix enters the picture and helps handle the larger threat.

The game also provides explanations during the experience, allowing players to understand what is happening instead of simply completing puzzles.

Level with Knox is less about adding another game to Samsung’s portfolio and more about changing how the company explains its security platform.

“In a world that is increasingly digital and connected, digital peace of mind is essential. Level with Knox brings that message to life in a playful way. Players immediately discover how Knox Matrix functions as an invisible shield: as soon as a threat becomes too large, the technology steps in. It shows in an interactive way that the security of all your devices is in safe hands with us.” – Nicole Rosanella, Director of Corporate Marketing at Samsung Benelux.

Samsung is reportedly preparing a new way to verify genuine battery in select Galaxy phones, potentially making battery authentication a standard part of its hardware security strategy.

According to TheElec, Samsung is said to be considering dedicated security chips for upcoming Galaxy A series devices, with the technology designed to distinguish official batteries from unauthorized replacements.

Samsung is discussing the deployment of battery authentication chips in next-generation mid-range and entry-level Galaxy phones. The reported plan could cover around 50 million units in 2027, although Samsung has not officially confirmed the development.

The proposed solution reportedly uses Physical Unclonable Function, or PUF, technology. It generates a unique cryptographic identity from microscopic variations created naturally during semiconductor manufacturing.

ICTK already markets a battery authentication security chip based on its VIA PUF technology. The company says its solution can support genuine-battery verification, lifecycle monitoring and protection against cloned or tampered battery packs.

Reports indicate that Analog Devices and ICTK would supply the chips, while Samsung SDI would integrate them into battery packs. The chips are reportedly being manufactured using Samsung Foundry’s 28nm process.

The reported focus on Galaxy A phones is significant because these devices sell in much larger volumes than Samsung’s flagship models. The Galaxy A16 5G and Galaxy A06 4G were among the world’s best-selling smartphones in 2025.

Samsung has not confirmed the reported technology or product plans, so its eventual implementation could still change.

Samsung’s latest foldable push is gaining further momentum, with the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra recording a substantial sales increase across Southeast Asia and Oceania.

The company says combined sales of the two devices have grown by 40% compared with the Galaxy Z Fold 7, roughly a month after the new foldables reached the region.

Notably, Samsung had already reported that regional pre-orders for the Galaxy Z Fold 8 and Fold 8 Ultra were almost 60% higher than the previous generation before general availability began on August 14.

This exciting line-up is resonating with consumers globally, including those in Southeast Asia and Oceania. In this region, sales of the Galaxy Z Fold8 and Fold8 Ultra have grown 40% compared to the Galaxy Z Fold7. The new series is also compelling more people in the region to embrace Samsung foldables, with switchers to the Galaxy Z Fold8 series from other brands increasing by more than 60% compared to those who made a switch to the previous Z Fold generation.

Additionally, Samsung claims the number of consumers switching to the Galaxy Z Fold 8 series has increased by more than 60% compared with the previous Fold generation.

That suggests the latest Fold models are not relying entirely on existing Galaxy owners upgrading. Samsung is also attracting customers who previously used conventional smartphones or competing brands.

During the regional pre-order period, the Galaxy Z Fold 8 (wide) accounted for almost six out of every 10 Galaxy Z8 devices ordered.

Samsung also found that customers in their teens through their 30s represented nearly 60% of Galaxy Z8 buyers who ordered through Samsung.com.

The 40% sales growth in Southeast Asia and Oceania gives Samsung another strong regional indicator that its eighth-generation Fold strategy is gaining traction.

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Samsung has opened a new showroom for its built-in home appliances in Lohne, Germany. The showroom is part of Samsung’s plan to expand its built-in appliance business across Europe.

The new showroom is located at the Kitchen Center Lohne, a major exhibition center for the kitchen industry. It will remain open throughout the year for kitchen retailers, designers, buyers and other business partners. They can visit the showroom to see Samsung’s latest appliances and learn about their features.

The showroom focuses on Samsung’s connected kitchen technology. Visitors can see how appliances work together using AI  and SmartThings technology. The products are shown in real kitchen settings, helping visitors understand how they can be used in homes.

Important products on display include the Extractor Induction Hob, Bespoke AI Dishwasher with AI Wash, refrigerators and the Bespoke AI Oven with AI Pro Cooking.

The showroom also has different kitchen designs, including wood, white and navy finishes. These displays show how Samsung appliances can fit into kitchens at different price levels, from basic to premium.

A separate area is available for product demonstrations, meetings and training. Visitors can also learn about Samsung’s B2B platform, SPACE, which provides information about products, availability and ordering.

The showroom will also be used during Kuchenmeile A30, a major kitchen industry event held every September in Lohne and nearby areas. The event attracts more than 25,000 visitors and over 300 brands.

Samsung plans to use the new showroom as a base for training, demonstrations and cooperation with kitchen industry partners across Europe.

The iPhone 18 Pro and iPhone Duo could turn into a significant business boost for Samsung, and not because Samsung is selling more Galaxy phones. The opportunity sits inside the displays powering Apple’s newest devices.

Samsung Display and LG Display are increasing OLED panel production for Apple’s new iPhone 18 Pro series and iPhone Duo foldable phone.

Panel orders generally reach their strongest levels toward the end of the year, which could make the fourth quarter particularly important for both display makers.

Samsung Display and LG Display are both supplying OLED panels for the iPhone 18 Pro and iPhone 18 Pro Max. The supply mix is reportedly changing, however, with China’s BOE no longer participating in the Pro models after reportedly struggling to satisfy Apple’s requirements for its advanced LTPO Plus technology.

For Samsung Display, though, Apple’s first foldable iPhone could be the bigger opportunity. Samsung Display is reportedly set to exclusively supply OLED panels for the device under a three-year agreement.

Industry estimates cited in the report put the two panels together at around $330 per iPhone Duo, compared with roughly $70 for an iPhone 18 Pro Max display.

Counterpoint Research expects global foldable panel shipments to reach 27.5 million units in 2026, up 24% year over year, while the market’s value is projected to grow 48% to $4.4 billion.

Samsung Display is already expecting stronger second-half results, with analysts estimating operating profit of around 2 trillion to 3 trillion won. The company has also resumed mobile OLED investment by planning a new production facility at its Asan complex.