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Samsung aims to sell over 300 million smartphones in 2021

This year, Samsung‘s mobile phone sales declined below 300 million units for the first time in a decade due to the Covid-19 pandemic. Moving on, the South Korean tech giant is preparing to cross the 300 million mobile and smartphone shipment mark.

According to Korean media, Samsung has set a plan which is quite similar to its plans before the Covid-19 pandemic. As the global economy showing signs of recovery, it can help the tech makers to increase the sales of mobile phones and smartphones as well as foldable.

The South Korean tech giant is rapidly preparing to ship 307 million mobile phones next year including 287 million smartphones and the rest of all feature phones. Samsung’s plan for the coming year is nearly 14% high compared to last year.

It is expected that Samsung will ship a total of 270 million mobile phones in 2020, while the company already shipped 189.4 million mobile phones by the end of the third quarter. Samsung is predicted to ship 310 million to 320 million units taking advantage of the restrictions on Huawei by the US Government.

Furthermore, Samsung Electronics has planned to produce 49.8 million flagship models including the upcoming Galaxy S21 series and foldable phones in 2021. The company will also make nearly 6 million foldable smartphones including the current and newer models that could be launched in the H2, 2021.

Samsung is also reportedly planning to replace foldable smartphones with the Note series. Half of the predicted foldable smartphones could be the Galaxy Z Flip 2 because the company is focussing to put the foldable in its mainstream due to the popularization of foldable smartphones.

As we know, Samsung is also working to launch affordable 5G smartphones such as the Galaxy A22 5G and A32 5G that is reportedly manufacturing through outsourcing, which can help the company to sell 237 million units of its mid-range and affordable Galaxy A series and the M series between the first half and second half of 2021.

To capture the 5G smartphone market of the South East Asian countries including India, Samsung is expected to produce 55 million smartphones through Joint Development Manufacturers (JDM). However, Samsung stated that it can’t reveal any detailed information and strategy about the company’s business plan for mobile phones in 2021



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