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This year, Samsung‘s mobile phone sales declined below 300 million units for the first time in a decade due to the Covid-19 pandemic. Moving on, the South Korean tech giant is preparing to cross the 300 million mobile and smartphone shipment mark.

According to Korean media, Samsung has set a plan which is quite similar to its plans before the Covid-19 pandemic. As the global economy showing signs of recovery, it can help the tech makers to increase the sales of mobile phones and smartphones as well as foldable.

The South Korean tech giant is rapidly preparing to ship 307 million mobile phones next year including 287 million smartphones and the rest of all feature phones. Samsung’s plan for the coming year is nearly 14% high compared to last year.

It is expected that Samsung will ship a total of 270 million mobile phones in 2020, while the company already shipped 189.4 million mobile phones by the end of the third quarter. Samsung is predicted to ship 310 million to 320 million units taking advantage of the restrictions on Huawei by the US Government.

Furthermore, Samsung Electronics has planned to produce 49.8 million flagship models including the upcoming Galaxy S21 series and foldable phones in 2021. The company will also make nearly 6 million foldable smartphones including the current and newer models that could be launched in the H2, 2021.

Samsung is also reportedly planning to replace foldable smartphones with the Note series. Half of the predicted foldable smartphones could be the Galaxy Z Flip 2 because the company is focussing to put the foldable in its mainstream due to the popularization of foldable smartphones.

As we know, Samsung is also working to launch affordable 5G smartphones such as the Galaxy A22 5G and A32 5G that is reportedly manufacturing through outsourcing, which can help the company to sell 237 million units of its mid-range and affordable Galaxy A series and the M series between the first half and second half of 2021.

To capture the 5G smartphone market of the South East Asian countries including India, Samsung is expected to produce 55 million smartphones through Joint Development Manufacturers (JDM). However, Samsung stated that it can’t reveal any detailed information and strategy about the company’s business plan for mobile phones in 2021

James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Samsung leads Q3 smartphone market, Huawei’s entry haunts Apple

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Samsung Galaxy S23 Ultra Z Fold 4 Beige

Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.

Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.

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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.

Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.

Samsung Q3 2023 Smartphone Market TrendForce

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Underdog phone brand jumped 50%, Samsung and Apple lost ground

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Samsung 55th shareholders meeting

In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.

According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.

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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.

Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.

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Samsung enjoyed 2023’s last victory over Apple?

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Samsung smartphone

Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.

According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.

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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.

The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.

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