News
[UPDATE]: Samsung launches new 0.7μm ISOCELL camera sensor of 108MP, 64MP, 48MP, and 32MP

UPDATE:
Samsung reveals its advanced 0.7μm-Pixel ISOCELL camera sensor on September 16, 2020. The new Samsung ISOCELL camera sensors for its 0.7 micrometers (μm)-pixel product lineup; ISOCELL HM2, ISOCELL GW3, ISOCELL GM5, and ISOCELL JD1 is now spotted in China.
The industry’s smallest pixel microchip realizes a more stylish design and a more compact camera size. A new generation of 0.7μm lineup equipped with the new ISOCELL 2.0-pixel technology will be launched at the end of the year
September 16, 2020:
Samsung has revealed a new report on its global newsroom about its Advanced 0.7μm-Pixel ISOCELL camera sensor. Samsung, today introduced four new Samsung ISOCELL camera sensors for its 0.7 micrometers (μm)-pixel product lineup; 108-megapixel (MP) ISOCELL HM2, 64MP ISOCELL GW3, 48MP ISOCELL GM5 and 32MP ISOCELL JD1. With the new 0.7μm ISOCELL technology, Samsung plans to expand the ultra-high-resolution offerings to mainstream smartphones.
“Samsung continues to pioneer innovations, such as ISOCELL Plus and Smart ISO, to deliver more pixels in a smaller package,” said Yongin Park, executive vice president of the sensor business at Samsung Electronics. “Last year, Samsung introduced the industry’s first 0.7μm-pixel camera sensor and the first 108MP sensors. Now we are bringing more of the advanced pixel technologies to mobile cameras in a variety of options that will enable high-resolution images and sleeker designs in a wider selection of tomorrow’s mobile devices.”
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In the latest 0.7μm products to be introduced later this year, Samsung will start rolling out an enhanced pixel technology, ISOCELL 2.0, which allows excellent performance despite the challenges with decreasing pixel sizes. The new technology further enhanced the wall structure between cells, resulting in an added light sensitivity of up to 12 percent compared to the current ISOCELL Plus technology.
The New 0.7μm Lineup;
- ISOCELL HM2 is Samsung’s third 108MP camera sensor following the HMX and HM1. The new 108MP-sensor is around 15-percent smaller than the 0.8μm-based predecessors and reduces the height of the camera module by 10 percent.
- ISOCELL GW3 is a 64MP-camera sensor optimized for mainstream devices. Thanks to the smaller pixel size, the GW3’s optical size is nearly identical to that of Samsung’s 0.8μm 48MP camera sensor. In addition to Tetracell and Smart-ISO technologies that help the sensor take bright camera with high color fidelity, the GW3 is ideal for active lifestyles, featuring gyro-based electronic camera stabilization (EIS) for sharper still photos and steadier videos.
- ISOCELL GM5 is a versatile 48MP-camera sensor designed for use in telescoping or ultra-wide angle cameras. When used as a 5x optical telescoping sensor for folded-zoom, the GM5 takes full advantage of the compact 0.7μm pixel size that minimizes the camera bulge. For ultra-wide shots, the GM5 supports high-speed full-HD recording at 480fps. The sensor also offers a staggered-HDR feature, a faster and more power-efficient HDR technology that expedites image processing by sending a readout of long, medium, and short exposures of each row of pixels respectively to the mobile processor.
- ISOCELL JD1 is the industry’s smallest 32MP-cameraca sensor at 1/3.14-inches, making it an ideal solution for smartphones with bezel-less displays that incorporate a hole-in-active-area or motorized pop-up mechanism for the front-facing camera.
News
Samsung’s Galaxy Campus Studio showcases Galaxy S25 Edge at four universities

Samsung is bringing a fun and interactive experience to university students across Korea with its Galaxy Campus Studio. This event lets students try out the new Galaxy S25 Edge, the slimmest and lightest Galaxy S series phone ever.
The Galaxy Campus Studio will be set up at four universities, including Korea University (May 20–22), Jeonbuk National University (May 20–23), Chung-Ang University (May 27–29), and Pusan National University (May 28–30). The event coincidentally starts with the May festival season.
At the studio, students can see the Galaxy S25 Edge’s thin and light design using special tools like a bookshelf and scale kit. They can also try Galaxy AI features such as generative editing, which removes unwanted objects in photos, and real-time visual AI.

Image via Samsung
The studio focuses on four fun and useful topics – video, photography, art, and job preparation. Students can use tools like Audio Eraser to clean up video sounds or prepare for job interviews using Galaxy AI’s smart features. They can also explore foreign art tours with AI interpretation.
There’s also a fun photo zone where students can take pictures and edit them using the phone’s Photo Assist tool. It is decorated with balloons, which symbolize the Galaxy S25 Edge’s lightweight.
Samsung will also run live online shopping events at Jeonbuk National University (May 20) and Pusan National University (May 28), where students can get special deals on the Galaxy S25 Edge. This event helps students enjoy new technology in fun and creative ways.
Samsung’s XR Headset and AR Glasses get Google’s spotlight at I/O 2025
News
After years of reuse, Samsung finally upgrading main camera in Galaxy S26

Samsung Galaxy S26 series is coming in early 2026, and it’s finally shaking things up with a new main camera sensor. The resolution of the base Galaxy S26’s main camera sensor stays at 50MP, but this upgrade could be a game-changer.
For too long, Samsung’s base Galaxy S flagship models have leaned on the same 50MP ISOCELL GN3 sensor. It powered the 2023’s Galaxy S23, 2024’s Galaxy S24, and S25, delivering solid shots but nothing groundbreaking.
The Galaxy S26 base model is said to be sticking with 50MP, but it’s getting a new Samsung ISOCELL GN series camera sensor. This camera upgrade feels like Samsung playing it smart, not flashy.
At present, we don’t know much else about the potential camera sensor. It might have larger pixels or better AI processing, common in Samsung’s ISOCELL tech. A new sensor could make photos crisper and night shots less grainy.

Galaxy S25 Edge | Image – Samsung
It’ll likely have a fast chip, like the Snapdragon 8 Elite 2 or Exynos 2600, for smooth performance and efficiency. Before the S26, Samsung plans to launch the Z Flip 7 and Z Fold 7 this July, with an S25 FE might come too, offering a cheaper option.
If you’re rocking an S23 or S24, the S26’s new sensor might be worth the upgrade. The Galaxy S26 series should land around February 2026, right on Samsung’s usual schedule.
Rumors suggest that the new lineup will be equipped with One UI 8.5, built on Android 16. It will follow up on the One UI 8.0 that is set to debut with the upcoming foldable phones.
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News
Samsung reclaims top spot despite Xiaomi hits 5-year high in Southeast Asia

The smartphone market of Southeast Asia dipped 3% in Q1 2025, with 22.8 million units shipped, per Canalys. This was the first decline after five quarters of growth, reflecting tougher market conditions.
Samsung grabbed the lead with a 19% market share, shipping 4.3 million units. Its 5G-capable A-series grew 47% year-on-year, showing strength in premium devices. Stronger telco partnerships also helped Samsung edge out competitors.
Xiaomi took second place, holding a 17% market share with 4 million units shipped. It was the only top-five brand to grow, up 4%. Launching the Note series early in 2025 kept Xiaomi’s momentum strong.
TRANSSION landed third with a 15% market share, but shipments fell 20%. New 2024 launches couldn’t offset weaker demand. OPPO’s 14% share came with a 16% shipment drop, hit by struggles in budget phones.
vivo closed the top five with a 12% market share. Its V-series jumped 34% year-on-year, giving the brand a solid foothold despite the market’s slowdown. This growth highlights vivo’s focus on mid-range appeal.
Despite a rocky start, Southeast Asia’s smartphone market has potential. Samsung and Xiaomi’s smart moves show how to tackle challenges. With 5G growing and production shifting, 2025 could bring fresh opportunities for the region.
News
Samsung’s XR Headset and AR Glasses get Google’s spotlight at I/O 2025

Google talked about Samsung’s work on the XR Headset and AR Glasses at I/O 2025. The company has showcased the upgrades coming to the Android ecosystem, apps, and services. The stage has also highlighted Samsung’s XR/AR plans.
XR Headset
Earlier this year, Samsung introduced Project Moohan, its first XR Headset. At the I/O 2025, Google confirmed that Samsung’s XR Headset will launch later this year, equipped with a Snapdragon chipset and Android XR operating system.
Android XR heavily features Android’s easier access and Gemini’s smart features. Google has chosen Samsung’s XR Headset to mark its entry into the XR OS market, with more OEMs expected to join the Android XR Headset market.
Plenty of Google apps, including Chrome, Gemini, Gmail, Google Search, Google Photos, Google TV, Maps, Meet, Play Store, and YouTube, will be optimized for the Android XR operating system for an immersive experience.
Apart from the XR Headset, Google also teased AR Smart Glasses by Samsung.
AR Glasses
Google announced it’s working with Samsung to create reference hardware and software for AR Glasses. The company is collaborating with Samsung to bring their deep partnership to the next level, benefiting millions of consumers.
While specific details are unknown, Samsung is said to be working on crafting reference hardware for the AR Glasses. Google, on the other hand, is working to optimize the Android XR operating system for Smart AR Glasses.

Android XR live demo with Samsung Project Moohan | Via: Bilawal Sidhu
After mobile devices, Samsung is working with Google and Qualcomm to add a new growth engine. XR and AR products are the next resort, where Apple first entered with Vision Pro and is preparing to bring a cost-friendly variant in the future.
News
Fortnite back on US App Store, but Samsung still facing Epic’s boycott

Epic Games just announced the comeback of Fortnite on Apple’s App Store in the US. It’s a massive development in the mobile and gaming industry, having roots in a long legal battle and absence from the platform for 5 years.
Back in 2020, Apple deleted Fortnite from its App Store. The decision was taken due to Epic’s introduction of in-game purchases using virtual currency. Then, Epic Games fought a long legal battle with Apple, and the ruling came in favor of Epic Games.
Fortnite returns to the App Store in the US
Epic Games confirmed Fortnite is now available through the Apple App Store in the US. This follows a legal battle with Apple, and it seems likely that users can now download it directly on iPhones and iPads.
The game maker has also confirmed that Fortnite will soon start appearing in App Store search, too. Fans from the countries of the European Union can also download the game from Epic Games Store and AltStore.
Fortnite is BACK on the App Store in the U.S. on iPhones and iPads… and on the Epic Games Store and AltStore in the E.U! It’ll show up in Search soon!
Get Fortnite on the App Store in the U.S. ➡️ https://t.co/HQu3pYCXFm pic.twitter.com/w74QPFFkOS
— Fortnite (@Fortnite) May 20, 2025
Fortnite Galaxy Store
While Fortnite is back on iOS, it appears to remain unavailable on Samsung’s Galaxy Store, as it was removed in July 2024 due to Epic Games’ protest against Samsung’s sideloading policies.
There are no official/authentic updates suggesting a return, leaving Samsung users without official access, which contrasts with Apple’s recent resolution.
This disparity highlights how platform policies affect game availability, with Apple users gaining access while Android users are left waiting, impacting their gaming experience across devices.
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