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Samsung installs crazy ads that you can’t see without an S23 Ultra
Advertisement is the way companies promote their newly released products to attract consumers. Samsung has a strong plus in promotions, which comes as an epic thing each time. In a recent development, Samsung installed crazy ads to reiterate the camera capabilities of the S23 Ultra.
Samsung Electronics installed crazy small outdoor ads that can only be seen using the 100x zoom function of the Galaxy S23 Ultra camera. Later, it proceeds with the “Galaxy Calendar” project for a month from April 8th to May 7, 2023.
The South Korean tech giant is holding a special event in its home ground. Through this, customers can experience the latest Galaxy S23 Ultra flagship’s innovative camera function more interestingly.
“Galaxy Power Table” is a name created by combining the “Galaxy” brand and “sight test chart,” and it wittily captures the excellence of Galaxy’s differentiated camera function.
For this project, the company has installed ultra-small outdoor advertisements about half the size of A4 on the exterior walls or rooftops of 10 Samsung Stores, as a customer engagement event.
Customers who want to participate use the “space zoom” of their Galaxy S23 Ultra (or S22 Ultra, S21 Ultra, S20 Ultra) to shoot outdoor advertisements that are difficult to watch visually and post the image on their personal Instagram with the hashtag #GalaxyCalendar.
- Samsung Elec’s – Instagram Account
Samsung plans to present abundant prizes such as the Galaxy S23 Ultra and Galaxy Buds2 Pro through a lottery for customers participating in the event. Also, the company is launching a new ‘ Social X Project ‘ to communicate more intimately with customers who value new experiences.
“X” means to induce consumers’ voluntary participation through an “experimental” method that is not confined to a frame, and through this, the influence spreads in an “exponential” way.
Starting with ‘ Galaxy Calendar ‘, the first project of Social X, Samsung plans to continuously discover new ideas and strengthen communication with Galaxy customers. Hopefully, the Social X project will contribute to more intimate communication with customers who enjoy new and unique experiences.
Samsung and Lennox are forming a joint venture to sell ductless HVAC systems in the US and Canada. The company is collaborating with Lennox, which is a leading provider of innovative climate solutions in the HVACR industry.
SmartThings AI
The Korean tech giant aims to leverage its leadership in AI, software, smartphones, and semiconductors to provide more smart home services through the easy connection of Samsung SmartThings devices.
With SmartThings Energy, users can monitor overall energy consumption within the home, while SmartThings Energy’s AI Energy mode helps save energy consumption of connected home appliances.
“We are pleased to have entered into a long-term collaboration with Lennox to lead the air conditioning market,” said Choi Kyung-sik, president of Samsung Electronics North America.
The joint venture will distribute Samsung ductless products in United States and Canada as well as “Lennox powered by Samsung”-branded products for Lennox, which will be sold through Lennox stores and direct-to-dealer network.
Samsung believes the joint venture will help it strengthen its position in the North American HVAC market. Samsung will own 50.1% of the joint venture, Samsung Lennox HVAC NA, and Lennox will own 49.9%.
Samsung is seemingly in trouble as a labor union plans to go on strike. The company has been facing concerns with employee dissatisfaction over wage increments. As the wage negotiations apparently failed, workers are in no mood to go back from unannounced protest.
Bloomberg reports that Samsung Elec’s unionized workers are planning to go on strike amid stalled wage negotiations. In the recent past, there were various rounds of talks and negotiations between Samsung’s management and labor union.
However, there is no positive outcome of the discussions held since January 2024. The report also mentions that the management and labor union failed to narrow their differences. If realized, it would mark the first-ever walkout by workers at Samsung Electronics.
“We declare a strike due to the management’s attitude of disregarding the workers,” the labor union said.
Reports say that the unionized labor union has the largest number of employees of Samsung Electronics. If such a huge number of workforce stalls, the company will face issues with manufacturing and production in various businesses.
Samsung partnered with Disney and Pixar for the Bespoke AI Laundry Combo’s promotion. The company has recently released a new campaign video, celebrating the release of “Inside Out 2,” which is scheduled to open in theaters on June 14.
New collaboration playfully shows how Samsung’s latest laundry features help take the stress out of doing laundry. The video screens how Bespoke AI Laundry Combo takes the frustration out of an everyday household chore.
As anticipation builds for “Inside Out 2” before its global release in theaters on June 14, 2024, the campaign video will run on Samsung’s YouTube, Instagram, TikTok, and Facebook channels.
The campaign video provides a whimsical look at the emotional roller coaster people can escape if they choose Samsung’s Bespoke AI Laundry Combo™ featuring functions such as AI EcoBubble.
“Inside Out 2” introduces new Emotions — including Anxiety, Embarrassment, Ennui and Envy — as main character Riley turns 13 and faces her next set of challenges.
“The collaboration with Disney and Pixar’s ‘Inside Out 2’ was refreshing because we were able to come up with new ways of storytelling,” Jinny Jung, Vice President, Samsung Electronics, said.