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Samsung launches Galaxy A37 5G smartphone in Korea
Samsung officially launched the Galaxy A37 5G in South Korea, with the smartphone being available for purchase starting on June 19, 2026. It can be purchased at Samsung Stores, Samsung Shop, and online/offline stores.
The Galaxy A37 5G offers great value for this price. The device sports a 6.7-inch sAMOLED screen with FHD+ resolution and 120Hz refresh rate.
Camera capabilities are also solid, thanks to its triple camera setup, which consists of a 50-megapixel primary with 1um pixel sensor size for decent light absorption, an 8-megapixel ultrawide, and a 5-megapixel macro lens.
The main camera is also supported by the Optical Image Stabilization (OIS) feature. It reduces shaking during shooting, helping to capture various moments more sharply.
Under the hood, it packs a 5000mAh battery and supports 45W wired charging. Samsung says the device supports up to 60% charging in just 30 minutes. The phone also features better IP68-rated water and dust resistance.
Awesome Intelligence
The Galaxy A37 5G is equipped with Awesome Intelligence, a mobile AI dedicated to the Galaxy A series, allowing users to utilize various AI functions more conveniently.
Editing captured photos is simple. With AI Eraser, users can easily remove unwanted subjects or objects within a photo. The AI-powered Edit Suggestion feature analyzes the image and suggests various enhancements.
Voice Transcription is a feature that converts recorded voice into text, making it useful for reviewing meeting contents, reviewing lectures, or organizing phone call details.
Offered in three Awesome colors, Charcoal, Lavender, and White, the Galaxy A37 5G smartphone comes with a price tag of 598,400 KRW (translates to around $392).
The Galaxy A37 5G supports up to 6 generations of OS upgrades and up to 6 years of security updates to maintain continuous performance and security.
Samsung is offering:
- 2-Month Willa Subscription
- 20% refund of the payment amount in Digital Onnuri Gift Certificates
News
Keanu Reeves’ ARCH racing story arrives on Samsung TV Plus
Samsung TV Plus has officially dropped the trailer for Hooligans: The ARCH Racing Project with Keanu Reeves & Gard Hollinger.
This high-octane, six-part docuseries is set to debut on Sunday, July 12 at 9 PM ET on the Samsung TV Network flagship channel, with new episodes rolling out every Sunday through August 16.
The series follows Reeves and Hollinger, the founders of ARCH Motorcycle, as they transition from crafting world-class custom machines to competing in MotoAmerica’s intense Super Hooligan National Championship.
What to expect:
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- The Underdog Journey: An inside look at a lean, scrappy team pushing innovation and determination to the absolute limit.
- Behind-the-Scenes Access: Capturing everything from precision engineering in the garage to the adrenaline on the starting grid.
- A Growing Network: This launch marks a major milestone for Samsung TV Plus Exclusives as it expands its original, culturally resonant content.
Made for everyone and every moment, Samsung TV Plus Exclusives brings bespoke experiences like must-see originals, live concerts, and creator-led content that are culturally resonant and fuel connection.
Samsung TV Plus also recently launched the MotoAmericaTV Channel, a 24/7 destination featuring more than 200 hours of North America’s premier motorcycle road racing series, including coverage of the Super Hooligan National Championship.
News
Samsung’s new 3D transistor design could improve future chip performance
Samsung has reportedly achieved a 3D transistor design milestone, which could reshape and improve future chip performance. The company continues to expand its technological footprint, along with nurturing the Foundry and LSI divisions.
According to ZDNet (via SemiconductorsX), Samsung walked away from VLSI 2026 with the Best Paper award after presenting a 3D Stacked FET design that squeezes more transistors into less space than anything the industry has managed before.
Samsung’s design piles transistors on top of each other, slashing the footprint in half and theoretically doubling density in a single architectural move.
The score was 8.29 out of 10 across a pool of over 1,000 submissions. The company also pushed the gate pitch, the horizontal width of each transistor, down to 42nm from 48nm.
Samsung’s own V-NAND flash and HBM memory both live in three dimensions. The company’s Foundry business has taken serious hits over the past two years.
Yield problems, lost clients, and a general sense that the gap between Samsung and TSMC was widening rather than closing. A Best Paper at VLSI doesn’t fix a fab, but it signals that the engineering talent is still in the building.
News
Samsung Galaxy XR headset releases on July 8 in the UK, preorders now live
Samsung is bringing the Galaxy XR headset to the UK, with preorders opening today. The company has also confirmed that the extended reality headset will be available for purchase, starting on July 8 in the country.
The Galaxy XR headset first landed in the US as a limited release product. The Korean tech giant is now expanding the availability of the new form factor. The segment is slated for consistent growth over the next few years.
Samsung’s first Galaxy XR headset is set to retail for £1,699 and will begin shipping on July 8, 2026, in the United Kingdom.
To give consumers an early look at the technology, Samsung UK has kicked off hands-on demo sessions across several locations, including Manchester, Westfield London, Westfield Stratford, and the Samsung KX flagship store, starting today.
Samsung’s XR headset features dual 4K micro-OLED displays, Qualcomm’s Snapdragon XR2+ Gen 2 platform, advanced hand and eye tracking, passthrough mixed reality, spatial audio, and support for Android XR experiences.
The device integrates Galaxy AI capabilities, offers lightweight ergonomics for extended use, and enables immersive productivity, entertainment, gaming, and communication experiences within a connected Samsung ecosystem.
News
Snapdragon Reality Elite: Top 5 features of Qualcomm’s new XR processor
Qualcomm officially introduced the Snapdragon Reality Elite processor for the Android XR ecosystem. The latest XR platform has plenty of major upgrades, among them, five stand out given their scope of influence on the user experience.
The Snapdragon Reality Elite landed at Augmented World Expo. What Qualcomm is holding is a purpose-built XR (extended reality) processor designed to push mixed reality past the awkward phase it’s been stuck in for years.
Snapdragon Reality Elite: Top 5 features
1. Powerful on-device AI with 48 TOPS
Snapdragon Reality Elite delivers up to 48 TOPS of AI performance, allowing large language models (LLMs) and large vision models (LVMs) to run directly on XR devices.
2. Major performance boost across CPU, GPU, and NPU
Qualcomm claims significant generational gains:
- Up to 60% faster GPU performance
- Up to 30% faster CPU performance
- Up to 160% higher NPU performance
These improvements should translate into richer graphics, smoother interactions, and more advanced mixed reality applications.
3. Sharper 4.4k-per-eye visuals
The platform supports displays up to 4.4K resolution per eye at 90fps, enabling sharper imagery, smoother motion, and better color reproduction. This is one of the key upgrades for premium XR headsets and smart glasses.
4. Longer battery life and cooler operation
Qualcomm says the new platform offers:
- Up to 20% longer battery life
- Up to 12°C lower chipset temperatures under load
Better efficiency can lead to lighter and more comfortable XR devices that users can wear for extended periods.
5. Enhanced tracking and Android XR support
Snapdragon Reality Elite is optimized for the latest Android XR ecosystem, bringing improved hand tracking, head tracking, and optical see-through experiences.
It will debut in devices such as XREAL Project Aura, helping deliver more natural interactions between digital content and the real world.
News
Samsung may become a bigger AI chip partner as Google, Tesla, AMD and BYD seek TSMC alternatives
Google, Tesla, AMD, BYD, and others are in talks with Samsung Foundry about shifting advanced chip production away from TSMC, according to sources familiar with the matter.
According to NikkesiAsia (via Jukan), Samsung Foundry is in talks with several global giants for contract production of AI chips.
- Google is weighing whether to have Samsung build its Axion processors, due around 2028, and potentially a portion of its TPUs for AI workloads.
- Tesla’s upcoming AI6 chip will be made by Samsung in Texas.
- AMD is in conversations about future CPUs, also from 2028.
- BYD, China’s electric vehicle titan, is discussing next-generation autonomous driving chips with Samsung.
TSMC has locked up its leading-edge nodes with NVIDIA, Apple, Broadcom, and a roster of others. That’s left smaller-volume customers, particularly Chinese chip designers, scrambling, with several turning to Samsung.
A Chinese auto chip executive reportedly stated that TSMC’s advanced production is full, and Samsung’s availability has made it an increasingly attractive option, even if its yields still trail the Taiwanese chip maker’s.
US clients want production spread across multiple foundries to balance the supply chain and avoid geopolitical concerns. Qualcomm has used both TSMC and Samsung for years; Google is now building out a similar dual-foundry approach.
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