Apple is often late in adopting the latest features that trend, following their debut, but it has one of the most clever marketing teams for campaigns. Samsung has a new Galaxy S26 Ultra ad, which brings Apple Safari vibes.

Samsung Brazil has come up with a new Galaxy S26 Ultra ad, which highlights the Privacy aspect Apple has been doing for years.

The feature in focus is Privacy Display of the S26 Ultra, which safeguards the on-screen content from unwanted watchers. The company has also shed light on its customizable nature, offering tools for certain adjustments.

Privacy display is backed by Flex Magic Pixel OLED technology. Samsung has linked it with software, allowing users to personalize the operation. You can darken the entire screen (at levels) or specific parts like notifications.

Apple’s privacy-focused Safari ad gained huge praise at launch. In a brand new commercial, the iPhone maker showcased how browsing on Android isn’t private to directly promote its Safari browser as a private internet browser.

Safari’s capability of private browsing sounds minor, but it matters. People run queries on the web many times through an internet browser. Browsing on Android has a long history of being accused of being “not really private.”

Galaxy S26 Ultra’s latest advertisement shows the feeling of being spied on almost everywhere outdoors. The commercial makes use of giant eyeballs rather than actual humans, just like Apple did with flying CCTV cameras.

Samsung has finally entered Apple’s marketing territory. The company is advertising segments that actually matter, rather than way too professional showcases. You can watch the latest ad posted by Samsung Brazil below:

Samsung did it again – the company is maintaining the leadership position for another year. According to market research firm Omdia (via @SemiconductorsX), Samsung Electronics secured the top spot in the global TV market for the first quarter of 2026, with a revenue-based market share of 31.3%.

This marks a 1.3% point increase from the same period last year and keeps the company well ahead of its closest competitors, more than double the share of the runner-up.

The South Korean tech giant continues to dominate the premium segment, holding 53.4% of the market for TVs priced over $2,500 and 50.1% for those above $1,500. Samsung also leads in large-screen categories, with strong shares in 75-inch (31.6%) and 80-inch+ models (29.7%).

In the OLED TV space, Samsung posted impressive growth: sales jumped 28.8% year-over-year, achieving a 40.1% global revenue share and 46.1% in North America. Cumulative OLED TV sales have now surpassed 5 million units since launching in 2022.

The company credits its success to AI-powered features and a strong focus on premium, differentiated products. With the “Vision AI Companion” platform, Samsung aims to deliver smarter viewing experiences while defending its long-held No. 1 position amid softening demand and rising Chinese competition.

Samsung launched a Global “Your Companion to AI Living” campaign, spotlighting four intelligent features. The company is spotlighting Call Screening, Food Manager, Antioxidant Index, and Now Brief with Pet Care.

The Samsung AI Living campaign displays a series of three humorous videos focused on health, family, and pet care. It’s running on screens across global landmarks such as Times Square in New York and Piccadilly Circus in London.

In addition to the two landmarks, you would also see the three videos headlining across Samsung’s official social media channels, including YouTube and Instagram.

The videos showcased on the giant screens connect with customers by illustrating how Samsung’s AI capabilities, incorporated into its offerings, help elevate customers’ daily lives.

Antioxidant Index on Galaxy Watch 8 and Samsung Health helps users monitor wellness and get personalized meal suggestions, while AI Food Manager on Bespoke AI refrigerators recommends recipes and manages ingredients. Now Brief supports pet care reminders, and Call Screening helps families, especially seniors, avoid scam calls.

Samsung first revealed its “Your Companion to AI Living” campaign at The First Look during CES 2026. The campaign highlights how Samsung’s AI technology, connected products and services integrate into everyday life.

“Through this campaign, we aim to show how Samsung’s products and services, integrated with AI, can become a life companion by proactively understanding users’ needs and offering personalized support when it matters most.”

– Stephanie Choi, Executive Vice President and Head of Global Brand Center at Samsung Electronics.

MediaTek and Samsung have achieved a major breakthrough in 5G technology by successfully testing a new way to increase upload speeds. These companies worked together to complete the industry’s first 3Tx 5-layer uplink test. It shows how future 5G networks can become faster and more efficient.

The test combined MediaTek’s M90 5G modem with Samsung’s advanced network solutions, including virtualized RAN (vRAN) and Massive MIMO radios. These technologies helped improve the way data is sent from smartphones and other devices to the network.

By using frequency bands at the same time, the companies reached an upload speed of 670 Mbps. This is a significant achievement because upload speed is important for many everyday activities, and faster uploads make it easier to share anything without interruption.

The new setup also improves network efficiency by allowing more data to be transferred at once. It means users can enjoy smoother and more reliable connections, even when many people are using the network at the same time.

As demand for cloud services, online collaboration, and high-quality content continues to grow, faster upload speeds are becoming increasingly important. This collaboration achievement by MediaTek and Samsung demonstrates how 5G technology is continuing to evolve and improve.

Dongwoo Lee, Head of Technology Solution Group, Networks Business at Samsung Electronics, said:

“By achieving another industry-first milestone in collaboration with MediaTek, Samsung continues to set the pace for enhanced uplink performance through advanced configurations. This joint test demonstrates exceptional speeds that translate into unparalleled user experiences and reliable, constant connectivity. These gains have the potential to revolutionize industries and consumer usage alike.”

Samsung Members Star 2026 recruitment drive is live across India, running from May 18 to June 5. The company isn’t just running a loyalty program, but it’s handing out golden tickets.

If you think this is just about earning a badge inside an app, you’ve been sleeping on what this program actually delivers. Past Samsung Members Stars have attended Galaxy Unpacked events in San Francisco, Seoul, and Paris.

Seasoned Samsung Members Stars don’t watch the event livestream; they attend in person. That’s the gap between scrolling X reactions and standing in the room when Samsung pulls the curtain back on its next foldable.

The application process is straightforward. Register, complete assigned missions by posting on the Samsung Members Community, then submit your post links. One sample mission involves exploring Samsung Health’s “Find Care” feature.

• Applications close June 5, 2026.

Complete the missions

For every mission:

• Create a Samsung Members Community post
• Tap the Share icon and copy the post link
• Submit the link on the “Complete the Missions” page

The task isn’t exactly hard, but the quality of your engagement matters. Samsung is looking for people who can actually write, shoot, explain, and connect. Not just enthusiasts who tap Like on every Galaxy post.

Samsung Members Star perks include:

• Hands-on access to devices before retail launch
• Exclusive merchandise
• Direct contact with Samsung leaders

The next Galaxy Z Fold 8 Unpacked event will have someone in that audience from India. It probably won’t be you, but it could be.