Samsung has launched a Spidey Tracker to track Spider-Man’s whereabouts and immerse fans in the world of the Spider-Man: Brand New Day movie premiering on July 31.

This tool is developed by the character Ned Leeds, who uses the Galaxy Z Fold device to track Spider-Man as he moves throughout the movie. What’s interesting is that the tracker is no longer exclusive to the movie; it is now available for Spider-Man fans across the globe.

This new interactive Spidey Tracker provides fans a way to experience real world campaing that includes cast appearances and interviews, spotlighting live activations, content drops, hidden easter eggs, and fan-submitted sightings.

Fans follow Spider-Man sightings and interact with the story in real-time while sharing the same experience with the community.

Samsung has also announced that the latest Galaxy Z Fold and Flip smartphones will be featured inside the movie, along with the Galaxy Watch, to showcase their multitasking and spider-man tracking skills.

“Unfolding online and in real-world spaces throughout the summer, see Spidey pop up on the map, at live events and venues, popular creator videos, and maybe even a Samsung Experience Store — keep your eyes peeled!” wrote Samsung.

How to access the Samsung Spidey tracker?

You can go to SpidyTracker.com to interact with this tool. Samsung has confirmed that the tool is available in 35 countries.

Samsung has reportedly built a data-sharing ecosystem called DSEP, the Data Sharing Eco Platform, and it’s now pulling in more than 60 chip equipment and materials partners.

The newly formed Data Sharing Eco Platform reportedly is the operational spine of Samsung’s push to run fully unmanned semiconductor fabs by the end of the decade, 2030.

Here’s what DSPE stands for

For years, Samsung kept that data locked inside its own walls. Security protocols made it nearly impossible to export error codes or processing times outside the factory.

DSEP opens a controlled slice of that process data to partners in real time, feeding it into AI models that can flag irregularities and predict failures without anyone boarding a flight.

This helps everyone (via SemiconductorsX):

• Find defects quicker
• Reduce bad chips (higher yield)
• Improve machines and materials using real factory info
• Use AI to predict problems before they happen

Samsung’s HPC Center inside its Device Solutions division already handles the infrastructure side. DSEP sits on top, connecting the partner ecosystem to that compute backbone.

Partners bring deep knowledge of their own equipment’s failure signatures. Samsung shares production-line data, partners sharpen their AI, and the whole system gets smarter.

Samsung outclassed Hisense in the Q1 2026 Mini LED TV market in North America, ahead of the FIFA World Cup, when seasonal shopping began.

When the FIFA World Cup 2026 opened on June 11, it also triggered a spending cycle that’s already reshaping the Mini LED segment in ways nobody quite predicted last year.

According to Counterpoint Research, Samsung surged to 40% of the North American Mini LED market in Q1 2026, while Hisense dropped to 27%.

Samsung did it on product, not sponsorship. The new Micro RGB lineup, the R95H and R85H, starting at $1,499.99, compresses what a $30,000, 115-inch proposition into a range ordinary consumers can actually buy.

The M-Series, starting at $330, is Samsung’s first genuine value Mini LED play, the kind of entry-level strike that signals a company defending territory, not just premium shelf space.

Hisense isn’t sitting still: it’s an official FIFA World Cup sponsor and the exclusive supplier of VAR review displays. Its RGB Mini LED lineup, the UR9 and UR8 starting at $1,300, plus the U7 series, lands inside the tournament window.

• How to watch 2026 FIFA World Cup on your Samsung phone

Samsung counters with software; free FIFA+ content on Samsung TV Plus, Vision AI features across the lineup, and an AI Soccer Mode Pro on the Micro RGB sets. Pre-tournament retail promotions went up to $1,500 off.

Bob O’Brien, Research Director at Counterpoint Research, said:

“Samsung dominated the MiniLED category for years but may have been caught napping as Hisense introduced value-focused big-screen MiniLEDs. Samsung has responded with a product line that competes at all price points.”

Samsung is reportedly exploring a stake in Boston Dynamics, the Hyundai-owned robotics company behind Spot, Atlas, and Stretch, as part of its potential move to the world of Physical AI and Robots.

This isn’t confirmed, but the signals are loud enough that people inside the industry are paying attention.

Big tech has spent years racing to build better language models. The next front is robots that actually do things, think in real spaces, and adapt to factory floors, distribution centers, and living rooms.

SoftBank holds around 10% of Boston Dynamics. The Japanese conglomerate has been on a financing spree to fund AI data center bets globally, and liquidating a minority stake in a robotics company fits that playbook perfectly.

Samsung’s M&A teams have reportedly been running feasibility reviews with that scenario in mind, reports Maeil Business Newspaper.

CFO Park Soon-cheol commented during Q1 earnings that the company is “continuously reviewing various mergers and acquisitions and equity investment opportunities in future growth areas, including robots.”

In addition to Nvidia and Google, Samsung, which still has no humanoid platform despite having world-class AI chips and consumer hardware, is staring at a conspicuous gap in its portfolio.

Samsung built dominance in chips, displays, and smartphones by moving early. Arriving late to the humanoid robot era, without even a platform to show for it, would be the one gap in an otherwise brutal industrial legacy.

Samsung is training the next generation of smartphone repair technicians in Texas, US. Skilled trades are having a moment, and Samsung is planting its flag in the middle of it.

According to Randstad USA, US skilled trade jobs are growing three times faster than professional roles. That’s not a rounding error but a structural shift in how people build careers, and Samsung Care has apparently decided it wants a seat at that table.

Earlier this month, more than 30 students from the Frisco Independent School District’s Career and Technical Education program completed a five-day Smartphone Repair Bootcamp at Samsung’s Care Center in Frisco, Texas.

They trained toward WISE Level 1 Certification, a credential developed through CTIA, the wireless industry’s trade association, that establishes baseline competency in mobile device repair across manufacturers and service providers.

For Samsung Care, which provides repair, support, and service solutions for millions of customers, helping develop the next generation of skilled technicians is both a workforce opportunity and an investment in the future of customer care.

After opening the Frisco facility, Samsung started inviting local students and educators in for tours. Those tours became “Behind the Glass,” a structured program showing participants how device repair actually operates at scale.

“That interest has grown,” said Jasper Morse, Director of Business Operations at Samsung Electronics America, “and now we’re creating opportunities for students and job seekers to turn hands-on skills into meaningful careers.”

Back at the Samsung Technical Training Center, service professionals get instruction on the company’s latest products and AI-powered tools. The Samsung Skills Competition pushes top technicians to keep developing.