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Apple slips as Samsung steals the show in Q1 2024 smartphone market

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Samsung smartphone

Samsung outperformed Apple in the first quarter of 2024, securing the top rank. IDC announced preliminary data for 1Q24 citing global smartphone shipments increased 7.8% year over year to 289.4 million units.

In particular, Samsung shipped 60.1 million smartphones in the first quarter, grabbing a 20.8% market share. During the same period of last year, the company sold 60.4 million phones with a 22.5 market share.

Apple sold 50.1 million iPhones globally, scoring a market share of 17.3% in 2024’s first quarter. The company faced a market decline of 9.6% year over year, due to a shipments decline of over 4 million units.

Xiaomi ranked third in IDC’s 1Q24 chart, shipping 40.8 million with a 14.1% market share. The company had a majestic growth in its smartphone business, with shipments jumping 10 million units and about 34% of YoY growth.

Samsung:

  • 1Q24 Shipments: 60.1 million
  • 1Q24 Market Share: 20.8%
  • 1Q23 Shipments: 60.5 million
  • 1Q23 Market Share: 22.5%
  • Year-Over-Year Change: -0.7%

Apple:

  • 1Q24 Shipments: 50.1 million
  • 1Q24 Market Share: 17.3%
  • 1Q23 Shipments: 55.4 million
  • 1Q23 Market Share: 20.7%
  • Year-Over-Year Change: -9.6%

Xiaomi:

  • 1Q24 Shipments: 40.8 million
  • 1Q24 Market Share: 14.1%
  • 1Q23 Shipments: 30.5 million
  • 1Q23 Market Share: 11.4%
  • Year-Over-Year Change: 33.8%
IDC Q1 2024 Samsung

Image: IDC

Statement of Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.

“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”

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James is the lead content creator on Sammy Fans and mostly works on Samsung's firmware section. His first phone was the Galaxy S4 and continues to get new S series devices. Most of the time, James tries to learn about new technologies and gadgets but he also sneaks a bit of free time to nearby rivers and nature.

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Samsung and Arm partner on parallel processing for 6G

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Samsung R&D wing partners with Arm on the research of parallel processing for 6G. Samsung’s leading research and development organization collaborating with semiconductor and software design company Arm to research parallel packet processing.

SIMD, known as Single Instruction Multiple Data, is one of the key software technologies in next-gen communications. Samsung Research and Arm plans to introduce an open-source project to develop and refine parallel processing for 6G.

“This technical partnership with Arm is a significant step towards revolutionizing parallel technology,” said Jinguk Jeong, Executive Vice President at Samsung Research’s Advanced Communications Research Center.

Arm also announced leveraging its expertise in high-performance, low-power and flexible computing by collaborating with Samsung Research to accelerate the 6G software development and enable the AI infrastructure to run as efficiently as possible.

Since SIMD processes vast quantities of communication data, Samsung Research’s work with Arm seeks to significantly accelerate the research and development timeline ahead of the surge of data driven by 6G environments.

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Young Hyun Jun will lead Samsung’s semiconductor business

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Samsung GAA Semiconductor

Young Hyun Jun will now lead Samsung’s semiconductor business. The company today revealed that it named Young Hyun Jun as the new Head of Device Solutions (DS) Division.

President Kyehyun Kyung, who has been leading the DS Division, will become the Head of the Future Business Division as well as the Head of Samsung Advanced Institute of Technology (SAIT).

Young Hyun Jun will focus on the DS Division and strengthen Samsung’s position amid an uncertain global business environment. Notably, Jun has extensive experience in the semiconductor and battery businesses.

Samsung hired Jun in 2000 for DRAM and Flash memory development. Later, he became Head of the Memory Business in 2014 and CEO of Samsung SDI in 2017, before leading the Future Business Division in 2024.

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Android’s hot Circle to Search arriving on iOS

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Circle to Search in-line translation support

Circle to Search feature may be available on the iOS platform this year. In an exciting development, folks over at the Mac Observer discovered that Google is preparing to upgrade Chrome for iOS with Android’s awesome Circle to Search feature.

Chrome for iOS silently added a new “Lens Circle to Search” flag. When enabled, it will likely bring the feature to Apple’s iOS devices. Well, it is expected to be a Lens-powered feature available within the application itself, rather than system-wide integration.

Circle to Search debuted earlier this year with the Galaxy S24 series. It’s developed by Google for Galaxy and Pixel devices. As of now, a number of Samsung and Google devices have access to it. Meanwhile, the expansion may take place to more Android vendors and iOS too.

This feature is literally powered by Google Lens. Thanks to system-wide integration, it feels like a core feature of the Android operating system. Through an app update, Google seems to be planning Circle to Search beyond Android devices.

Stay up-to-date on Samsung Galaxy, One UI & Tech Stuffs by following Sammy Fans on X/Twitter. You can also discover the latest news, polls, reviews, and new features for Samsung & Google Apps, Galaxy Phones, and the One UI/Android operating system.

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