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Apple slips as Samsung steals the show in Q1 2024 smartphone market
Samsung outperformed Apple in the first quarter of 2024, securing the top rank. IDC announced preliminary data for 1Q24 citing global smartphone shipments increased 7.8% year over year to 289.4 million units.
In particular, Samsung shipped 60.1 million smartphones in the first quarter, grabbing a 20.8% market share. During the same period of last year, the company sold 60.4 million phones with a 22.5 market share.
Apple sold 50.1 million iPhones globally, scoring a market share of 17.3% in 2024’s first quarter. The company faced a market decline of 9.6% year over year, due to a shipments decline of over 4 million units.
Xiaomi ranked third in IDC’s 1Q24 chart, shipping 40.8 million with a 14.1% market share. The company had a majestic growth in its smartphone business, with shipments jumping 10 million units and about 34% of YoY growth.
Samsung:
- 1Q24 Shipments: 60.1 million
- 1Q24 Market Share: 20.8%
- 1Q23 Shipments: 60.5 million
- 1Q23 Market Share: 22.5%
- Year-Over-Year Change: -0.7%
Apple:
- 1Q24 Shipments: 50.1 million
- 1Q24 Market Share: 17.3%
- 1Q23 Shipments: 55.4 million
- 1Q23 Market Share: 20.7%
- Year-Over-Year Change: -9.6%
Xiaomi:
- 1Q24 Shipments: 40.8 million
- 1Q24 Market Share: 14.1%
- 1Q23 Shipments: 30.5 million
- 1Q23 Market Share: 11.4%
- Year-Over-Year Change: 33.8%
Image: IDC
Statement of Ryan Reith, group vice president with IDC’s Worldwide Mobility and Consumer Device Trackers.
“While Apple managed to capture the top spot at the end of 2023, Samsung successfully reasserted itself as the leading smartphone provider in the first quarter. While IDC expects these two companies to maintain their hold on the high end of the market, the resurgence of Huawei in China, as well as notable gains from Xiaomi, Transsion, OPPO/OnePlus, and vivo will likely have both OEMs looking for areas to expand and diversify. As the recovery progresses, we’re likely to see the top companies gain share as the smaller brands struggle for positioning.”
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Samsung has just announced the Galaxy A16 5G smartphone. This phone is making waves of excitement among users as it is the first budget smartphone to promise six years of Android updates and security patches.
If you buy the Samsung Galaxy A16 5G, you can expect software improvements until October 2030. For a phone priced under $200, this is a remarkable thing.
Now, not only Galaxy flagship users can enjoy the latest features and improvements as Samsung Galaxy A16 has been launched. 6 years of updates keep the Galaxy A16 phone secure and up-to-date with the latest features.
Most budget phones only get updates for one or two years, but Samsung is doing better by offering 6 years longer updates.
Talking about the specs, the Galaxy A16 5G features a large 6.7-inch AMOLED display with a sharp resolution of 2340 x 1080 FHD+, an octa-core Exynos 1330 processor with 4GB of RAM, 128GB of expandable storage, and 5,000mAh battery with 25W fast charging.
Moreover, the smartphone includes a triple-camera setup with a 50MP main camera, a 5MP ultrawide lens, and a 2MP macro camera. It also has a 13MP front camera for selfies.
If you’re thinking of buying a budget smartphone, the Galaxy A16 5G is a great choice.
Samsung launches Galaxy A16 5G with 90Hz OLED, 6X OS upgrades and more
Samsung and Nvidia reportedly completed the on-site inspection of the 5th-generation HBM3E. This is a significant development, but mass production still appears to be pending.
Digitimes reports that Samsung’s 5th-gen HBM3E cleared Nvidia’s on-site inspection. This inspection is viewed as a significant step forward, but mass production of the HBM is still pending.
Samsung and Nvidia continue to collaborate on the development of advanced memory technologies, which are crucial for applications in AI, gaming, and data centers.
Back in August, it was reported that Samsung’s HBM3E passed Nvidian’s tests for use in AI processors. It came as a big relief for Samsung as it has been struggling to compete with SK Hynix.
Recently, it was reported that Samsung’s chip decision is facing a slow pace of recovery growth. Despite the AI surge, the company is failing to grow faster amid intense competition.
Samsung’s One UI 8 must bring Android 16’s Advanced Protection features. Google is reportedly developing new Advanced Protection features that could debut in Android 16, which we want to arrive on Galaxy phones with One UI 8 update.
One UI 7 is based on Android 15, scheduled to enter Beta this year and Public early next year. Galaxy phones will get Android 16 update with One UI 8 update – only if Samsung keeps stuck to its current version strategy.
Google is working to develop Advanced Protection integration for Android 16. The program includes new settings and a new API that’ll allow apps to change their behavior depending on whether users have Advanced Protection enabled.
Android could add Samsung’s Auto Blocker-like features. The feature restricts apps to be installed on Galaxy phones from unauthorized sources. However, you can still sideload APKs by disabling the Auto Blocker from Privacy settings.
Android 16 could allow you to enroll in Advanced Protection through Settings. Once enrolled, you will have to keep your Google Account signed in, and the OS will not allow you to install apps from sources other than Play Store and Galaxy Store.
Mishaal discovered a new patch in the AOSP Gerrit, which refers to a “new Service for Android Advanced Protection Mode.” It will allow apps to see whether Advanced Protection is enabled on-device, and to adjust their behavior accordingly.
A comment on the patch from a Google engineer clarified that the service in question “allows users to enroll into ‘advanced protection’ via Settings, and for apps to check if the user is enrolled” using a new API.
When enabled, Android 16 could require additional authentication if you try to access certain content, like protected files or banking details. Details are unknown, but we expect to see the Advanced Protection added in the Android 16 version.