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Samsung losing pace to Apple even in its home country
Despite being a South Korean tech giant, Samsung has been facing tough competition from Apple, even in its home country. With the rise in popularity of iPhones and Apple’s strong presence in the market, Samsung has been struggling to maintain its dominance.
According to the details, Samsung has been maintaining its position in South Korea since 1938, but now Apple especially with its iPhone 15 series continues to surge in popularity, showing Samsung that its top spot in its home country may not last long.
FYI, Apple officially outsold Samsung devices around the globe in 2023, breaking a 12-year streak held by the Korean tech firm as the world’s top smartphone seller. This shift in consumer preference highlights the fierce competition between these two tech giants.
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This news may disappoint Galaxy fans, but the iPhone 15 series is indeed enjoying more popularity than its predecessor in Korea. Sales of the latest iPhone lineup jumped 41.9 percent in the first month of its official release compared to that of the iPhone 14 series from a year prior.
It’s worth mentioning that, Korea has been in the third-tier group due to the smaller market size for Apple for years. But now, due to consumers’ increasing preference for iPhones, Korea might be included in the first-tier or second-tier group when it comes to the follow-up iPhone launch.
The 2024 Korea Advertising Awards honored Samsung for its Galaxy Watch Ultra campaign. The company today announced that it has won the Grand Prize in the ‘Social Communication’ category for the “‘GO ULTRA Challenge.”
The Korea Advertising Association, which organized the 2024 Korea Advertising Awards praised the Samsung Galaxy Watch Ultra campaign for effectively conveying features and brand philosophy through authentic stories.
In addition, the Korea Advertising Association also highlighted how Samsung’s Watch Ultra campaign fostered brand affinity among the younger generation and inspired Galaxy users to feel touched and proud.
GO ULTRA Challenge tells the story of CJ Park:
A cyclist and YouTuber who lost one of his legs in an accident, but challenges himself to push his limits. The protagonist completes a 294km ride in about 14 hours with the Galaxy Watch Ultra, delivering an inspiring and emotional experience.
Jang So-yeon, Vice President of Samsung Electronics’ Korea Marketing Team, said, “We are very happy and honored to receive the Korea Advertising Award for campaigns that communicated the authenticity and values of the Galaxy brand. Moving forward, we will continue to create campaigns that resonate with consumers and strengthen our bond with them.”
Voices of Galaxy
Apart from this, the Korean tech giant has also scored a Bronze in the “Online Video” category with the “Voices of Galaxy” campaign for the Galaxy Z Flip 6 and Z Fold 6.
The ‘Voices of Galaxy’ campaign showcased the diverse stories of celebrities such as Park Eun-bin and Pani Bottle, as well as regular users, through digital videos and photo shoots.
Samsung letting you save up to $190 on Galaxy Buds3 Pro for Cyber Monday. Continuing the Black Friday frenzy, the company is still offering huge benefits on Galaxy AI products.
Galaxy Buds3 Pro is the best Samsung TWS earbuds available on Cyber Monday sale. The deal lets you save up to $190+; up to $100 trade-in credit and $60 off.
Not that all but the company will also give you a free Clip Case with Carabiner. Offer Programs unlock more benefits if you are a student, teacher, govt employee, Samsung employee, or military officer.
The Galaxy Buds3 Pro is available in two striking colors: White and Silver. The product was listed with a price tag of $279, but currently available for $188.
Buy Galaxy Buds3 Pro from Samsung.com
The Galaxy Buds feature a 53mAh battery in the earbud, while the case has a 515mAh battery. While ANC is off, you will get up to 30 hours of playtime, while ANC reduces it to 26 hours, which isn’t a bad deal anyway.
The Buds 3 Pro has a 2-way Woofer and Tweeter for immersive audio. The product also features 3 high-SNR microphones to catch the voice during calls. IP57 rating ensures protection against water and sweat aimed at life longevity.
Activate Noise Cancellation is here to elevate your listening experience. When enabled, the intelligent ANC feature significantly reduces noise from surroundings so it won’t degrade your listening experience.
Samsung may ink a deal with TSMC to produce Exynos SoC for Galaxy phones. As the Foundry Division facing a crisis, System LSI may fabricate Exynos using TSMC’s process. This way, Samsung will be able to ensure Exynos’ return.
According to Dealsite (via Jukanlosreve), Samsung could make Exynos SoC at TSMC. It remains to be seen which iteration of application processor the Taiwanese chip maker will produce for Samsung Galaxy phones.
TSMC’s 3nm process is a big hit. The company has major clients like Apple, MediaTek and Qualcomm. In the past, Samsung produced Snapdragon chips, but the flaws in Snapdragon 8 Gen 1 hurt it the most.
Currently, the situation is; that Samsung Foundry is unable to produce in-house Exynos chips. We’ve heard rumors of Samsung’s dream chip, which has now become a real dream. System LSI could collaborate with TSMC for contract production.
Dealsite report says:
So, I think there was a hope for about a year that they would really catch up with TSMC. But then their market share dropped sharply again, and recently, it barely exceeded 10%, and even internally, there were talks about “We’re going to make Exynos (Samsung’s mobile application processor) at TSMC.”
Samsung’s System LSI arm designs Exynos processors. The division naturally orders Samsung Foundry to proceed with mass production. The yield rate is not in Samsung’s favor, leading it to forget about production on a large scale.
The existence and growth of Exynos is necessary for Samsung. If there’s no alternative, the company will lose its negotiation power with suppliers. Hence, producing Exynos at TSMC isn’t a bad idea if it benefits the company and consumers.
Notably, Exynos 2500 has reportedly entered mass production, aiming to power the Galaxy Z Flip 7 next year. The Galaxy S25 series could exclusively use the Snapdragon 8 Elite chip – manufactured by TSMC at 3nm process technology.