Marketing plays a huge role in how people see and choose smartphones. It’s not just about making great products, but it’s also about presenting them to customers in a way that they can use. Even if a company has amazing technology, it won’t matter if people don’t understand it or get excited about it. There’s a big difference between Samsung and Apple in marketing their innovative and unique features.

Samsung is known for bringing many new and innovative features, but Apple’s marketing is quite stronger and more effective. That’s why Apple often gets more attention, even when Samsung has provided them better or first to users.

Samsung is one of the leading global brands. It is famous for its advanced technology and innovative ideas. Samsung introduced foldable phones, high-quality camera phones, bright and smooth displays, and smart AI features long before many competitors.

For example, Samsung offers the Object Eraser feature to Galaxy devices. This tool allows users to easily remove unwanted things from photos, like people or objects, to make pictures look perfect with just a few taps. Features like this show how Samsung is always pushing the limits to make phones better and more useful.

Image via Samsung community

Back in 2021, Samsung first introduced this Object Eraser with the Galaxy S21 series. Over time, it has been improved with updates. But here’s the thing that even though it is a great feature, it didn’t get the attention it deserved.

Later, Google added a similar tool called Magic Eraser in its Pixel 6 phones. And in 2024, Apple added a similar Clean Up feature to the iPhone. Even though Apple added it much later, it became very popular. This is because Apple is very good at marketing.

Apple doesn’t just list tech specs in its ads but also shows how a feature can improve your everyday life. Apple’s ads feel quite easy to understand, and that’s what makes people pay attention. Even after releasing a simple feature, it’s ready to focus on presenting it very well to consumers through ads.

Not only this, Samsung recently released a huge One UI 7 update for Galaxy devices with a bundle of new features and a revamped design. With iOS 26, Apple copied several features and the design of the latest One UI. There are several features that Samsung introduced first, and other brands copied them and gained attention due to better marketing.

Also Read: Samsung trolls Apple over iOS 26 features that look familiar

It is worth noting that Samsung released the AI-powered Sketch to Image feature with One UI 6.1.1. It allows you to turn your rough sketches into stunning works of art. But due to marketing strategy lags, it didn’t get quite popular. Samsung should learn to promote even tiny changes as ground-breaking innovations from Apple.

It’s not just Apple and Samsung in this race. Some Chinese brands like Xiaomi, Oppo, and OnePlus are also catching up fast. They’re now creating fun, catchy ads focusing on what customers really want. Their marketing strategy is also helping them grow quickly in many markets.

Samsung is a leader in technology, but it needs to focus on marketing. If Samsung enhanced its marketing strategy, more people would notice and appreciate its amazing features. Advanced marketing means increased overall sales as well as staying on top in the market.

Until then, Apple’s marketing edge will keep overshadowing Samsung’s amazing innovations, even when Samsung’s technology leads the way.

Battle of Quick Panel: One UI 7, iOS 26, or Android 16 Expressive – What’s your favorite?

Samsung’s track record is packed with moments that made us go, “Wow!” Be it exceptional sAMOLED displays that changed the game or futuristic foldables. But lately, it feels like the spark has dimmed a bit as Samsung smartphones focus more on cameras.

Recently, Samsung and others have been excessively focusing on bigger cameras rather than bringing an overall upgrade to their smartphones. With every new smartphone launch, makers put a dedicated slot to discuss the camera.

Silicon-carbon batteries, real fast charging, and durable build are right there for the taking. Samsung’s history of bringing groundbreaking tech is unmatched, but the past few years feel like it’s losing that edge.

Let’s dig into why cameras are stealing the spotlight!

Bigger cameras

No doubt that the camera quality is a priority for phone makers, and Samsung is no exception. Users love capturing high-quality photos and recording videos, and smartphone makers have responded to this demand hard.

The latest S25 Ultra comes with a 200MP ISOCELL HP2 camera and supports 100x Space Zoom. Way back in 2016, Samsung’s Galaxy S7 wowed us with dual-pixel tech, derived from DSLR, which offers stunning low-light shots.

These upgrades are shiny, easy to show off in ads, and something you notice right away. No wonder Samsung and others keep doubling down on them. However, the recent two flagships relied heavily on AI for all-segmental marketing.

Source – Samsung Mobile Press

While cameras get all the attention, other aspects like durability, battery, and charging speed are left with incremental tweaks. It’s frustrating to see Samsung narrow its focus when it could be revolutionizing the entire device.

Durability, design, and display

I want a phone that can survive drops and wear without needing a bulky case. I know Samsung has the engineering solutions to make it happen across the board, but it isn’t in hand, as of now.

The Galaxy Z Fold6’s sleeker look, sharper corners, and a larger external screen are steps forward, but Samsung’s flagships like the Galaxy S25 series feel stuck in a track, with minimal “real” changes from the Galaxy S24 series.

The Galaxy S25’s display is brighter and smoother, but it’s not a game-changer. Samsung is reserving the full screen and UPC tech we’ve been dreaming of. The company could literally lead here, but it feels like it’s coasting.

Battery, charging

Battery life remains the biggest pain point in mobile devices, yet upgrades are slow. The S25 Ultra’s 5000mAh battery is decent, but it’s not a leap forward, with Samsung retaining the same capacity from the last five Galaxy S generations.

I want Samsung to push the envelope with next-generation technology like new silicon-carbon batteries, which promise higher energy density, or all-solid-state batteries, which could last longer and charge faster than legacy solutions.

Silicon-carbon is being tested, but there’s no clear timeline for the S26 or later. All-solid-state batteries are still prototypes, held back by manufacturing hurdles. These could be Samsung’s chance to amaze us again, but it’s not moving fast enough.

Source – Samsung

Samsung’s also lazy in terms of Galaxy charging speed, both wired and wireless. The competition in smartphone battery and charging has ramped up significantly, but Galaxy devices miss out on the opportunity to lead the market.

Galaxy S25 Ultra is Samsung’s most premium flagship phone, which supports just 45W wired charging. This year’s flagships brought a meaningful Qi2 charging upgrade, but they require compatible cases to support the phones.

AI Overload

Samsung’s growing obsession with AI, like Bixby and the Galaxy AI, feels like a misstep. It’s 2025, and Bixby never matched Google Assistant’s usefulness. Galaxy AI is at Samsung’s forefront for marketing, but that too requires modern hardware.

A portion of Samsung smartphone users don’t want excessive AI gimmicks. They want a smartphone that is great out of the box, like Samsung used to deliver. The backlash is real, and it’s because fans like me know they can do better.

Samsung’s cameras are still top-tier, no doubt about it. As someone who’s rooted for their big swings in the past, I’m bummed that toughness, battery life, charging speed, and clever features aren’t getting the same love.

It’s time for Samsung to ease up on cameras and AI and go all-out on the whole phone.

Samsung has partnered with the Van Gogh Museum to unveil an audio tour. You can see people using the phones to check out Van Gogh’s artwork in the pics, but something feels a bit odd – the Galaxy S25 Plus lacks a selfie camera.

Since Samsung unveiled these Galaxy S25 Plus images, speculations spread online that this model could have ditched the selfie camera. The appearance also indicates that the phone is held upside down, as the port can be observed.

Well, even if the phone is held upside down, the camera cutout on display isn’t visible on the opposite side either. It indicates that either Samsung is selling the S25 to its partner without a selfie camera, or it boasts UDC technology.

Samsung hasn’t said anything about tweaking the S25+ design for this project. Galaxy phones usually have a small camera hole on the display. Maybe the museum’s variant is lacking a selfie snapper to unlock a full-view display, but that leaves us wondering.

Galaxy S25 Plus might have used under-panel camera tech, just like Samsung’s Galaxy Z Fold3 and later models do on the inner panel. That’s a neat idea, but the company hasn’t confirmed it, so it’s all just guesswork for now.

Image – Samsung Galaxy S25+ Van Gogh Museum Edition

The special edition phone’s board may still have a front camera, but the client may have asked Samsung to make it hidden by applying a display without a punch hole. Through software, the front camera accessibility may have been barred.

The focus of this Van Gogh Museum collab seems to be on the S25+’s awesome display and sound, not the camera. That makes me think the camera’s probably there but hidden; still, without clear info, people keep chatting about it.

One UI 7 has brought UI upgrades to Samsung smartphones, including the new battery icon in the task bar, but a downside of this essential feature has turned it into a mistake that should be fixed, if the phone maker wants to improve the user experience.

In the previous generation of software, the vertical battery icon used to be inline with other icons, such as network and Wi-Fi. However, the new icon describes Samsung’s approach to a personalized user experience.

One UI 7.0 turned this icon horizontal with a pill shape. The developers also integrated interactive elements, including charging, lower power, maintenance, and other indicators for a dynamic appearance. Furthermore, Samsung has introduced new charging animations, sliding out of the battery icon.

Therefore, the battery segment has received a lot of improvements to make the task bar interactive than previous One UI versions. However, there’s a price behind these upgrades, and it has degraded the icon’s appearance.

Incorrect dimensions

This is the key reason the battery icon is not getting along with its siblings in the taskbar. It aims to be a rectangle with round corners, but the high radius is leaving no internal padding for the text.

Thus, the entire icon feels round instead of a pill shape, and loses balance between the text and the background shape. More to be said, its overall size doesn’t align with network and Wi-Fi, which creates a design inconsistency.

This wasn’t the case in the first place because the initial Galaxy S25 firmware had a more polished version of the battery icon. Below, you can check the One UI 7.0 battery icon comparison between the March and April 2025 software updates for the Galaxy S25 Ultra. I’ve put some guidelines to show you a before and after of the changes.

Samsung Battery icon dimension before and after the April 2025 update

We’ve also compared the triple and double-digit percentages and found that the icon is reducing in width when the power level decreases below 100. It not only shrinks the width but also enlarges the text and rounds up the entire UI. To be mentioned, we’ve not seen anything like this in the pre-April 2025 software update.

The prior version seems balanced, including improved internal space, maintained text size, but is still out of shape. Whatsoever, that still looks better than the larger variant.

After the April 2025 update (left), before (right)

The size change appears after enabling the percentage, and it may not be seen if you aren’t fond of seeing power level in numeric keywords inside the icon.

Conclusion

Samsung developers tweaked this part of the UI at least three times during One UI 7.0 beta testing. Unfortunately, it seems the company has not reached a conclusion on this matter.

Meanwhile, Samsung still has time to fix this UI mistake and ship it with the upcoming stable One UI 8.0 version.

Also read – Samsung had a tough time shaping the new battery icon for One UI 7.0

Samsung Galaxy S25+ is a versatile smartphone with style and power in a compact form, and this phone has now become a guide for Van Gogh museum visitors in Amsterdam.

The phone maker has signed a three-year partnership with the Van Gogh Museum to improve visitors’ experience with new technologies. This collaboration allows the museum to offer the Galaxy S25+ to visitors to know more about the artworks without a human guide.

Van Gogh Museum has the world’s largest collection of artworks created by Vincent van Gogh, a famous painter and one of the most influential figures in the history of Western art. The museum has more than 200 paintings, around 500 drawings, and over 700 letters.

This collection attracts millions of people from around the globe to check out Van Gogh’s amazing art. According to the museum’s annual report, in 2023, nearly 1.7 million visitors entered the museum, which was observed around 1.9 million in 2024.

In June 2025, Van Gogh Museum introduced a new audio tour featuring 1,600 Galaxy S25+ smartphones. This unique tour tells stories about the museum’s art heritage while replacing the old hardware with a lightweight, more advanced software interface and an accessible user experience.

Samsung and the Van Gogh museum plan to upgrade this audio tour with Galaxy AI features for a more personalized visitor experience but specifics are currently unknown.

Additionally, Samsung will launch Van Gogh museum-branded cases for Galaxy smartphones. The cases will have designs inspired by famous paintings such as Sunflowers and Van Gogh’s self-portrait.

Van Gogh Museum cases for Samsung Galaxy smartphones

These accessories will be available via Samsung stores and its online store in the Netherlands, as well as Van Gogh Museum’s store and its online store. The pricing and availability will be announced soon.

(source)