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Rocketing Galaxy Book 3 sales blessed Samsung in South Korea
Samsung exceeded 50 percent of the laptop market share in the first quarter of 2023 in South Korea. All thanks go to the rocketing sales of the Galaxy Book 3 series, which blessed Samsung with the crown of domestic laptop seller in the first quarter in Korea.
According to IDC, Samsung Electronics’ local (Korea) laptop market share ranked first at 52 percent. Since 1995, Samsung Electronics’ local laptop market share has consistently maintained the number 1 market share for sizzling 28 years.
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This quarter’s 52 percent is a 16.4 percent increase from the previous quarter, 35.6 percent (1st place) in the fourth quarter of 2022, and a 17.8 percent increase from 34.2 percent (1st place) in the first quarter of last year.
It is the first time in eight years that Samsung’s laptop market share has exceeded 50% since the 51.1% in the first quarter of 2015, further solidifying its overwhelming No. 1 position in the Korean laptop market.
Galaxy Book 3
The reason why Samsung’s share in the laptop market has risen significantly is that the newly launched ‘Galaxy Book 3 Series’ in February this year is gaining sensational popularity among consumers.
This product is very popular with college students in the new semester and is also well received by creator consumers who are looking for high-performance laptops. In fact, Galaxy Book 3 Series continued to be sold out in various distribution channels during the local pre-sale in February.
The Galaxy Book 3 Series adopts a ‘ Dynamic AMOLED 2X display with 3K resolution to provide more vivid colors and clear picture quality and is also excellent in portability due to its thinness and lightweight.
The seamless connectivity based on the Galaxy ecosystem is also receiving favorable reviews from consumers, and it provides convenience to users by connecting the Book 3 series with various Galaxy products such as smartphones and tablets so that they can be used as a single device.
In particular, the Galaxy Book 3 Ultra, a high-performance high-end laptop newly introduced this year, has sold more than 5,000 units in Korea since its release in mid-February until the end of March, driving performance.
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Samsung reiterated its commitment to raising investment in Vietnam. The company’s Chief Financial Officer recently met the Prime Minister of the country, ensuring him towards investment plans.
According to reports, Samsung pledged to boost its annual investment in Vietnam by $1 billion. This announcement showcases the company further strengthening ties with Vietnam responsible for half of its smartphone output.
Since Vietnam plays a pivotal role in the operations of Samsung, the official expressed hopes that the country’s business environment would continue to improve. Chinh also requested Park to help local firms enter Samsung’s supply chain.
In return, the Vietnamese PM confirmed to help Samsung do business in the country. The country is reportedly considering reforms to its business environment, administrative process, and regulations important.
Park said during the meeting that Samsung Electronics has already invested $22.4 billion in Vietnam so far and incorporated a total of 309 Vietnamese companies into its supply chain, a more than 12-fold increase from 2014.
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Samsung is considering to launch an FE-branded Galaxy Z Flip 7 next year. The company reportedly entered a review of plans to introduce an affordable foldable phone this year. There is speculation that the rumored Galaxy Z Fold 6 FE might not debut this year.
According to TheElec, Samsung has been planning to launch the Galaxy Z Flip 7 FE next year. It may be cheaper than the regular variant in favor of a downgraded display and processor. However, Samsung’s pricing strategy would be worth seeing for its first affordable Flip phone.
This year, the South Korean tech giant is expected to launch only two foldable phones. While there are no signs of a Galaxy Z Fold 6 Ultra, the Fan Edition may also be canceled in review. Therefore, an FE lineup of foldable phones – Flip and Fold will likely join the segment in 2025.
Samsung could hold the next Galaxy Unpacked on July 10 in Paris. At the event, the company may not only launch new foldable phones but the Galaxy Watch 7 series and Galaxy Buds 3 Pro could also be launched. Well, Samsung hasn’t officially confirmed the event so far.
We are also hearing that the Exynos 2400 might not be employed in the Galaxy Z Flip 6 this year. The company has reportedly tested it but the chip has failed to offer satisfactory results. This means the Galaxy Z Flip 6 will also use Snapdragon chip internationally.
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Samsung is rumored to bring 16GB RAM to the Galaxy S25 Ultra. It’s going to be a big upgrade over the recently released flagship phones by Samsung. Meanwhile, it shows the company is taking a U-turn on its decision to reduce the RAM, starting with the S22 Ultra.
Chinese vendors continue to increase RAM on their flagships. Samsung has either reduced or stuck with the same configuration. Well, a major shift seems to be loading, with Samsung Galaxy S25 Ultra being equipped with 16GB RAM, keeping the base storage unchanged.
X user Sawyer Galox claims that the Galaxy S25 Ultra could have increased RAM than the S24 Ultra. The input is based on what specifications are being tested on the prototype model. Notably, Samsung’s S20 Ultra and S21 Ultra debuted 16GB RAM variants.
Starting with the Galaxy S22 Ultra, the South Korean tech giant has reduced the RAM to 12GB. This continued with the Galaxy S23 Ultra and Galaxy S24 Ultra. As Gemini Nano v2 is also rumored to be available in the next flagships, more RAM may be required.
Galaxy S25 Ultra
• 12GB + 256GB
• 16GB + 512GB
• 16GB + 1TB• 6.9 inch
Confirmed in prototype 3 ✅️
— Sawyer Galox (@Sawyergalox) May 8, 2024
Apart from this, a new design language is expected to be introduced with the Galaxy S25 series. After following its signature design from the Galaxy S22 Ultra, the company’s next Ultra flagship would finally bring a much-anticipated design refresh.
As far as other specifications are concerned, an upgraded display with 3000 nits of peak brightness and Snapdragon 8 Gen 4 for Galaxy will likely come. The camera department may also be enhanced with the arrival of enhanced image sensors.
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