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Samsung picks Galaxy S23 Ultra to attract 2030 Busan World Expo
Samsung today announced that it’s operating Galaxy Studio event at Gwanghwa, Shine with the help of Galaxy S23 Ultra to attract the 2030 Busan World Expo. This interactive event is running at Gwanghwamun Square and is scheduled to last until April 3rd.
At this event held to coincide with the visit of the BIE inspection team, Samsung allowed visitors to experience the meaning of the “expo” while enjoying the latest smartphone technology with the Galaxy S23 Ultra such as playing games and capturing stunning photos.
“Galaxy Studio is organized to look at the charm of the Galaxy S23 series.”
Visitors can take vivid pictures with the UHD camera and Nightography feature of the Galaxy S23 Ultra at the photo zone illuminated by neon signs on the streets of Busan at night. It also lets you enjoy instant photography with selfies in various moods at the Galaxy S23 photo booth.
Through the eco-friendly materials used in Samsung Galaxy S23 Ultra and the sustainability exhibition zone that shares Galaxy’s sustainability philosophy, you can once again think about the meaning of the subtitle keywords of the 2030 Busan World Expo, climate, environment, and technology.
Meanwhile, the Korean tech giant is participating in various activities by participating in the Busan World Expo private bid committee, promoting the competitiveness of Busan at major events at home and abroad, and introducing expo cheering advertisements at famous landmarks.
Since July of last year, the company has been running advertisements to support the expo at Samsung Stores across the country, including Busan.
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On May 31, Samsung Display announced that it is accelerating its push into the premium laptop market by supplying its highest resolution 16-inch UHD+ (3840×2400) OLED screens to MSI for the Stealth 16 Mercedes-AMG Motorsport – its new gaming laptop.
MSI Laptop x Samsung Display
Collaborated with Mercedes-Benz’s performance-oriented AMG brand, the new MSI laptop boasts strong performance and portability. First unveiled at Computex Taipei 2023, the Stealth 16 Mercedes-AMG Motorsport is aimed at both the OLED laptop market and the gaming market.
Since entering the IT market in 2019, Samsung Display has collaborated with 11 global laptop brands, launching more than 100 models of OLED laptops. Omdia analysis suggests, Samsung Display’s market share in the IT OLED market, including laptops and tablets, was 76.7% based on last year’s figures.
The South Korean display manufacturer recently announced an investment of $3.1 billion (4.1 trillion won) in building an 8.6th-generation IT OLED line, officially reaffirming its expansion plan for the future IT market.
We are supplying MSI with the industry’s highest resolution laptop OLEDs so that gaming users can experience the best HDR content on OLED,” said Brad Jung, VP and head of the Mobile Display Marketing Team at Samsung’s Display business.
Counterpoint’s component research service has recently revealed that producing Galaxy S23 Ultra (256GB) variant costs Samsung around $469. The latest BoM (bill of materials) analysis reveals that the major components driving cost are the SoC, display, and camera subsystem.
Due to the Snapdragon 8 Gen 2 for Galaxy, Qualcomm’s share has increased to an all-time high after attaining design wins for the fingerprint sensor IC, key power management ICs, audio codec, RF power amplifiers, Wi-Fi + Bluetooth, GPS, and Sub-6GHz transceiver.
In addition, Samsung becomes the second-largest beneficiary, which supplied 256GB NAND flash and the 6.8-inch AMOLED display for the S23 Ultra. The company supplied a 6.8-inch AMOLED display, featuring 1750 nits of peak brightness, 120Hz adaptive refresh rate, and more.
In the camera sub-system, the design wins are shared between Samsung and Sony. Samsung supplied the 200-megapixel primary camera and the 12-megapixel selfie camera, while Sony offers the 12-megapixel Ultrawide, 10-megapixel Telephoto, and Periscope Telephoto sensors.
Other component suppliers
Silicon Mitus and Maxim are the providers of power management ICs that support the regulation of power for display and other key components.
For sensing components, STM has registered design wins related to the laser autofocus module, accelerometer, gyroscope, barometer, and touch panel controller.
The battery is packaged by Samsung and the cell is provided by ATL. The quick charging IC, which charges up to 45W, is sourced from NXP while the 15W wireless charging IC is from Convenient Power.
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Google Pixel Watch is a great option for those who neither prefer Samsung’s Galaxy Watch 5 nor Apple’s Watch Series 8. This year, Google is planning to introduce the Pixel Watch 2, a sequel to its first-gen smartwatch, which could ditch the Samsung-made Exynos processor.
According to 9to5Google sources, the Google Pixel Watch 2 will use Qualcomm’s Snapdragon W5 series processor rather than Exynos wearable SoC from Samsung. Qualcomm released the Snapdragon W5+ Gen 1 chip in July 2022, which powers the TicWatch Pro 5.
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On the other hand, the Snapdragon W5 Gen 1, which lacks Qualcomm’s co-processor is also powering some wearables manufactured by Chinese OEMs. It’s fabricated on 4nm process technology and brings four A53 cores at 1.7GHz with dual Adreno 702 GPUs (1GHz).
However, the original Google Pixel Watch’s Exynos 9110 chip is fabricated on 10nm process tech and features two Cortex-A53s cores. It was earlier rumored that the Pixel Watch 2 will have the W920 chip used in Galaxy Watch 5, but it’s not happening though.