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Honor beats Samsung Galaxy S23 in a daydream
Honor earlier trolled Samsung with its upcoming Magic VS flip-style foldable smartphone. Honor has again mocked Samsung for its new Galaxy S23 series, which is getting praised everywhere for great battery performance in a new astrophoto ad.
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Through Twitter, Honor UK posted a new ad, displaying a smartphone placed on a tripod and capturing an astrophoto. Everything caught spark when Honor used the same content that Samsung is using for the Galaxy S23 series promotion.
Epic Nights
Samsung’s Galaxy S23 series features powerful nighttime photography skills. Thanks to the Snapdragon 8 Gen 2 for Galaxy processor, the smartphones offer promising battery efficiency and last all day long in regular usage. Honor shows that its upcoming Magic 5 smartphone has better battery life than the…(Galaxy S23)!
Of course, the Chinese phone maker is expanding its footsteps outside the Chinese market and trying to capture the market share left by Huawei. Honor is directly pinching Samsung as it’s aware of the company’s dominance and reputation in the global market.
At the Mobile World Congress, Honor is going to unveil the Magic 5 smartphone along with the Magic Vs foldable. The company expects its new products will compete with Samsung’s famous Galaxy Z Flip 4 and the recently debuted Galaxy S23 series.
Here’s the daydream ad:
Find your epic nights ending too soon? Nothing a bit of Magic can't fix! 🪄
Join us to #UnleashthePowerofMagic at MWC 2023 on Feb 27 at 12:30pm (GMT).#HONORMagic5 #HONORMagicVs #MWC23# #HONORMWC2023
🔗 https://t.co/i9yx3ydh5Z pic.twitter.com/1bRe2Xt39g
— HONOR UK (@UKHonor) February 20, 2023
Here’s how they are creating hype:
Recently, Honor posted that the DXOMARK smartphone reviewers ranked the Honor Magic 5 smartphone as number 1 globally. As per the promo material, the upcoming Honor phone promises up to three days of battery life on moderate usage and two days on intense usage.
Who says you can't have it all? #HONORMagic5 Lite takes the Crown! It has been ranked No.1 globally for battery performance by DXOMARK! With up to 3days of battery life on moderate usage and 2days on intense usage, you can stay connected, entertained, and productive all day long. pic.twitter.com/jwsrhbfBYk
— HONOR UK (@UKHonor) February 17, 2023
As always, China will silently release a document with definitions of “moderate” and “intense” usage once after getting trolled in real-life testing of Honor Magic 5. Anyways, Samsung is offering great benefits on the Galaxy S23 series, find out everything here.
Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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Good Lock
Samsung Theme Park 1.1.00.8 update released: New Functional method, features removal, and more
As promised, Samsung has released a new update for its Theme Park Good Lock Module with version 1.1.00.8. This update is rolling out to Android 14 Galaxy devices and brings new enhancements to provide a better experience.
The fresh update of the Samsung Theme Park app brings a major change to the theme application process, moving from the previous ‘APK installation method’ to a more unified ‘theme application method’ (Color Palette).
This new method is not just a name change but represents an advancement in efficiency and user experience. It promises a faster theme creation and application process, allowing users to apply their desired themes faster. Additionally, the update introduces the ability to edit and overwrite existing themes.
With this update, icons for newly installed applications will automatically align with the current icon theme to provide a consistent visual experience.
However, due to these changes, some functions have been discontinued. These include the ‘App’s theme settings’ and ‘Color palette change’ options within Theme Park. The ‘Keycap Style’ under the Keyboard settings and the ‘Folder Shape Change’ feature of the Home Screen are no longer available.
Samsung advises users to ensure that QuickStar and Keys Cafe are updated to the latest versions to maintain compatibility with Theme Park. Users will have to download a 24.6 MB package to install the Samsung Theme Park 1.1.00.8 update.
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