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Pixel 7 Pro is ‘just’ made by Google, Samsung flows in its veins
Last October, Google launched its Pixel 7 Pro flagship smartphone alongside the vanilla Pixel 7. The company is gradually expanding its reach in the worldwide smartphone market. To do so, Google is taking the help of Samsung when it comes to hardware for the Pixel 7 Pro, and others too!
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Recently, Counterpoint Research published their report on the bills of material Google Pixel 7 Pro, which reveals a surprising 51% share of Samsung. From the display and camera to the Tensor G2 and cellular communication system, Samsung flows in the veins of the Pixel 7 Pro.
Google Pixel 7 Pro BoM Analysis
The Tensor G2 processor is Google’s second-generation custom chipset, which is jointly developed with Samsung LSI and costs $10 more than its predecessor. With a re-designed GPU and new generation Tensor Processing Unit (TPU) blocks, Samsung Foundry produced the Tensor G2 through its 5nm process node.
The 6.7-inch OLED display used in the Pixel 7 Pro is supplied by Samsung Display. Due to the high specs (1440 x 3120p resolution, 1500 nit, LTPO adaptive refresh rate) of the display panel, it becomes the most expensive component of Pixel 7 Pro and takes up a significant portion of bills of material.
After the processor and display, the camera comes as the most important hardware part of the smartphone. In the Pixel 7 Pro, the camera system has a significant share of Samsung ISOCELL including the GN1 as the primary sensor alongside the periscope and selfie snapper from Samsung LSI.
Cellular communication system of the Pixel 7 Pro also features Samsung components including 5G baseband, transceivers and power trackers for sub-6GHz bands, as well as mmWave (jointly with Murata). Besides, Samsung has also supplied multiple PMIC components that are crucial for power and audio design.
non-Samsung suppliers
SK Hynix is the supplier of the Pixel 7 Pro’s 128GB NAND Flash, which supports the UFS gen 3.1 standard, while, Samsung and Micron together supplied 12GB LPDDR5 RAM.
The 5000mAh battery is packaged by Sunwoda Electronic and the cell is supplied by ATL, while the Quick Charging IC is sourced from NXP and Wireless Charging IC is from IDT.
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Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.
Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.
However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.
LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.
Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.
Image: Samsung Community
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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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