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Samsung introduces new Gaming Hub campaign to bring more innovation to gamers

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Samsung Gaming Hub campaign

Samsung introduces a new campaign for its Gaming Hub to bring more innovation to gaming enthusiasts. This is an interactive platform for Samsung Smart TVs that allows gamers to play the main releases of the cloud gaming market directly.

What’s more interesting is that a player doesn’t even need to connect to a console. They just have to access the platform in the TV menu, sign in to one of the available game streaming apps, and subscribe to one of the options in the catalog, such as the Xbox Game Pass, available exclusively on Samsung’s Smart TVs.

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Thiago Cesar, marketing director at Samsung Brazil’s Consumer Electronics Division, says

Game streaming technology allows users to play online without downloading and pre-emtheird storage, all straight from the cloud. In addition, we partnered with industry giants like Xbox and Nvidia to bring the best titles on the market, including classics and big releases.”

Samsung Gaming Hub campaign

Here are some of the main questions that consumers usually ask about the Gaming Hub as well as the answers to these questions so you can learn more about this innovative service.

What advantages does Samsung Gaming Hub offer compared to video game devices?

One of the main advantages is the practicality of having access to games only with Smart TV, without the need to buy a video game or individual games. Recent titles, such as Microsoft Flight Simulator, and hits like Sea of Thieves, can be enjoyed simply and quickly, bringing leisure and fun to the whole family.

What do I need to use Samsung Gaming Hub?

With only a Samsung 2022 Smart TV, compatible bluetooth game control and internet access, users can already enjoy the Gaming Hub. When accessing the service by remote control, just connect the gamer control and choose which of the streaming apps you want to subscribe to to enjoy more than a thousand games of genres, styles and different times. From the latest on the market to old games that are pure nostalgia, the platform offers fast and practical entertainment for every kind of gamer.

What types of games do I find on the platform?

After choosing which service to subscribe to, the user already has hundreds of games available to enjoy, with options for the whole family. If you choose the Xbox, for example, the most veteran may face the Covenant threat in the acclaimed Halo Infinite game, or even speed up in cars tuned to Mexico’s paradisiacal locations in Forza Horizon 5, all with state-of-the-art visuals. And of course the kids don’t sit out, with options like Minecraft Dungeons, a combat game that allows you to build different scenarios.

Which control should I buy to play?

For the convenience of the user himself, the Samsung Gaming Hub is compatible with several options of Bluetooth controls. Both traditional, and xbox-own, and other brands can be used on Samsung’s platform. To answer this doubt, the official website shows all the options of templates. Another alternative is to use a USB connection control that is also compatible.

I’m interested and I don’t know much about this universe, how can I start?

With a simple and intuitive interface, Samsung Gaming Hub is perfect for casual and experienced gamers. Even if the person doesn’t know much about the titles available, partner services have a curation full of recommendations based on their gameplay, plus the option to create a list of interests so you don’t miss that game you want to try later. The platform also offers tutorials and can have content customized according to your personal taste.

Parents can also be more relaxed about the content that young children consume thanks to the option to set the age limit on titles. Simply select your child’s age from the pop-up menu so that only the games available for their age rating are clickable. Otherwise, the platform will require an access password.

There could be many professions but writing about tech is something that I've chosen and it's what I've been doing. Besides this, I like sketching, roaming, and shopping. I am a casual person and like to taste different dishes and Chinese is my favourite.

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9 Samsung Galaxy devices will get Circle to Search feature this week

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Samsung devices Circle to search feature

Samsung‘s Galaxy S24 series introduced the Google-powered Circle to Search feature, which is now set to expand to more Galaxy devices with the One UI 6.1 update. The Circle to Search feature expansion has been officially confirmed for more Google Pixel and Samsung Galaxy models.

Google and Alphabet CEO Sundar Pichai announced that Circle to Search will be available on more Pixel and Samsung Galaxy devices this week. He also noted that this feature would allow users to translate text on their screen without switching between applications.

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One UI 6.1 update will bring the Circle to Search feature to nine Samsung devices, including the Galaxy S23, Galaxy S23 FE, Galaxy S23 Plus, Galaxy S23 Ultra, Galaxy Z Flip 5, Galaxy Z Fold 5, Galaxy Tab S9, Galaxy Tab S9 Plus, and Galaxy Tab S9 Ultra.

Following the Pixel 8 and Pixel 7 series, this feature is also now scheduled to be released for the Pixel 6 series, Pixel Fold, and Pixel Tablet starting this week.

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Samsung’s Bespoke AI Combo shines in outdoor ads at Korea’s major landmarks

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Samsung Bespoke AI Combo

Samsung is enhancing its presence with the ‘Bespoke AI Combo’ through outdoor advertisements at major landmarks across Korea. The advertisement highlights the product’s efficiency, showcasing its ability to wash and dry clothes swiftly using AI technology.

Since the 8th of March, the campaign has reached 20 significant locations, leading to outstanding sales of over 1,000 units in just three days and a total of 3,000 units in 12 days.

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The company has showcased the ‘Bespoke AI Combo’ at prominent locations in Korea including Yeouido The Hyundai Seoul, Seoul COEX, Seoul Famille Station, Gangnam Station, Starfield Suwon, Busan Shinsegae Department Store Centum City Branch, and Shinsegae Department Store Daegu Branch.

Samsung is set to expand its marketing efforts for the ‘Bespoke AI Combo’ with a TV advertisement scheduled for the 23rd, complementing its existing outdoor campaign.

Furthermore, this year, Samsung continues to advance its AI home appliance line, introducing products like the Bespoke Jet AI and Bespoke Grande AI, strengthening its position as a leader in AI-powered home appliances.

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Apple faces US DOJ lawsuit over alleged iPhone monopoly

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Apple US DOJ iphone monopoly

The US Department of Justice (DOJ) has filed a lawsuit against tech giant Apple, accusing the company of maintaining an illegal monopoly in the smartphone market. The DOJ accuses Apple of violating the Sherman Antitrust Act.

The suit claims Apple has restricted third-party app growth, limited cloud and game-streaming services, forced continued iPhone purchases for messaging, diminished non-Apple smartwatch functionality, and prevented third-party digital wallet use.

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In a press conference, US Attorney General Merrick Garland highlighted issues such as the App Store’s fee system, degraded third-party accessory experiences, and relies heavily on Messages. The case, backed by 16 state Attorneys General, could have significant implications for Apple’s business practices and the broader tech industry.

The US DOJ said in a release about the suit:

Apple exercises its monopoly power to extract more money from consumers, developers, content creators, artists, publishers, small businesses, and merchants, among others.”

Apple US DOJ iphone monopoly

Apple also responded by defending its innovation and user-focused approach, warning that the lawsuit could hinder its ability to deliver the seamless technology integration users expect. Check the entire response of Apple below.

At Apple, we innovate every day to make technology people love — designing products that work seamlessly together, protect people’s privacy and security, and create a magical experience for our users. This lawsuit threatens who we are and the principles that set Apple products apart in fiercely competitive markets.

If successful, it would hinder our ability to create the kind of technology people expect from Apple — where hardware, software, and services intersect. It would also set a dangerous precedent, empowering the government to take a heavy hand in designing people’s technology. We believe this lawsuit is wrong on the facts and the law, and we will vigorously defend against it.”

VIA

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