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Samsung introduces new Gaming Hub campaign to bring more innovation to gamers

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Samsung Gaming Hub campaign

Samsung introduces a new campaign for its Gaming Hub to bring more innovation to gaming enthusiasts. This is an interactive platform for Samsung Smart TVs that allows gamers to play the main releases of the cloud gaming market directly.

What’s more interesting is that a player doesn’t even need to connect to a console. They just have to access the platform in the TV menu, sign in to one of the available game streaming apps, and subscribe to one of the options in the catalog, such as the Xbox Game Pass, available exclusively on Samsung’s Smart TVs.

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Thiago Cesar, marketing director at Samsung Brazil’s Consumer Electronics Division, says

Game streaming technology allows users to play online without downloading and pre-emtheird storage, all straight from the cloud. In addition, we partnered with industry giants like Xbox and Nvidia to bring the best titles on the market, including classics and big releases.”

Samsung Gaming Hub campaign

Here are some of the main questions that consumers usually ask about the Gaming Hub as well as the answers to these questions so you can learn more about this innovative service.

What advantages does Samsung Gaming Hub offer compared to video game devices?

One of the main advantages is the practicality of having access to games only with Smart TV, without the need to buy a video game or individual games. Recent titles, such as Microsoft Flight Simulator, and hits like Sea of Thieves, can be enjoyed simply and quickly, bringing leisure and fun to the whole family.

What do I need to use Samsung Gaming Hub?

With only a Samsung 2022 Smart TV, compatible bluetooth game control and internet access, users can already enjoy the Gaming Hub. When accessing the service by remote control, just connect the gamer control and choose which of the streaming apps you want to subscribe to to enjoy more than a thousand games of genres, styles and different times. From the latest on the market to old games that are pure nostalgia, the platform offers fast and practical entertainment for every kind of gamer.

What types of games do I find on the platform?

After choosing which service to subscribe to, the user already has hundreds of games available to enjoy, with options for the whole family. If you choose the Xbox, for example, the most veteran may face the Covenant threat in the acclaimed Halo Infinite game, or even speed up in cars tuned to Mexico’s paradisiacal locations in Forza Horizon 5, all with state-of-the-art visuals. And of course the kids don’t sit out, with options like Minecraft Dungeons, a combat game that allows you to build different scenarios.

Which control should I buy to play?

For the convenience of the user himself, the Samsung Gaming Hub is compatible with several options of Bluetooth controls. Both traditional, and xbox-own, and other brands can be used on Samsung’s platform. To answer this doubt, the official website shows all the options of templates. Another alternative is to use a USB connection control that is also compatible.

I’m interested and I don’t know much about this universe, how can I start?

With a simple and intuitive interface, Samsung Gaming Hub is perfect for casual and experienced gamers. Even if the person doesn’t know much about the titles available, partner services have a curation full of recommendations based on their gameplay, plus the option to create a list of interests so you don’t miss that game you want to try later. The platform also offers tutorials and can have content customized according to your personal taste.

Parents can also be more relaxed about the content that young children consume thanks to the option to set the age limit on titles. Simply select your child’s age from the pop-up menu so that only the games available for their age rating are clickable. Otherwise, the platform will require an access password.

There could be many professions but writing about tech is something that I've chosen and it's what I've been doing. Besides this, I like sketching, roaming, and shopping. I am a casual person and like to taste different dishes and Chinese is my favourite.

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Samsung and Arm partner on parallel processing for 6G

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Samsung R&D wing partners with Arm on the research of parallel processing for 6G. Samsung’s leading research and development organization collaborating with semiconductor and software design company Arm to research parallel packet processing.

SIMD, known as Single Instruction Multiple Data, is one of the key software technologies in next-gen communications. Samsung Research and Arm plans to introduce an open-source project to develop and refine parallel processing for 6G.

“This technical partnership with Arm is a significant step towards revolutionizing parallel technology,” said Jinguk Jeong, Executive Vice President at Samsung Research’s Advanced Communications Research Center.

Arm also announced leveraging its expertise in high-performance, low-power and flexible computing by collaborating with Samsung Research to accelerate the 6G software development and enable the AI infrastructure to run as efficiently as possible.

Since SIMD processes vast quantities of communication data, Samsung Research’s work with Arm seeks to significantly accelerate the research and development timeline ahead of the surge of data driven by 6G environments.

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Young Hyun Jun will lead Samsung’s semiconductor business

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Samsung GAA Semiconductor

Young Hyun Jun will now lead Samsung’s semiconductor business. The company today revealed that it named Young Hyun Jun as the new Head of Device Solutions (DS) Division.

President Kyehyun Kyung, who has been leading the DS Division, will become the Head of the Future Business Division as well as the Head of Samsung Advanced Institute of Technology (SAIT).

Young Hyun Jun will focus on the DS Division and strengthen Samsung’s position amid an uncertain global business environment. Notably, Jun has extensive experience in the semiconductor and battery businesses.

Samsung hired Jun in 2000 for DRAM and Flash memory development. Later, he became Head of the Memory Business in 2014 and CEO of Samsung SDI in 2017, before leading the Future Business Division in 2024.

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Android’s hot Circle to Search arriving on iOS

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Circle to Search in-line translation support

Circle to Search feature may be available on the iOS platform this year. In an exciting development, folks over at the Mac Observer discovered that Google is preparing to upgrade Chrome for iOS with Android’s awesome Circle to Search feature.

Chrome for iOS silently added a new “Lens Circle to Search” flag. When enabled, it will likely bring the feature to Apple’s iOS devices. Well, it is expected to be a Lens-powered feature available within the application itself, rather than system-wide integration.

Circle to Search debuted earlier this year with the Galaxy S24 series. It’s developed by Google for Galaxy and Pixel devices. As of now, a number of Samsung and Google devices have access to it. Meanwhile, the expansion may take place to more Android vendors and iOS too.

This feature is literally powered by Google Lens. Thanks to system-wide integration, it feels like a core feature of the Android operating system. Through an app update, Google seems to be planning Circle to Search beyond Android devices.

Stay up-to-date on Samsung Galaxy, One UI & Tech Stuffs by following Sammy Fans on X/Twitter. You can also discover the latest news, polls, reviews, and new features for Samsung & Google Apps, Galaxy Phones, and the One UI/Android operating system.

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