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Google has big plans for 2023, 2024, and so on…
Google Pixel 6 lineup introduced a major design overhaul, which later tweaked with the Pixel 7 series. The company plans to become the biggest threat to Samsung as Google Pixel devices are emerging as alternative options in the Android market.
In terms of Pixel phones, Google has big plans for not only 2023 but also for 2024 and 2025, as per AndroidAuthority. An anonymous trusted source revealed what major changes Google is going to make in its Pixel lineup in the coming years.
2023
At the Google I/O 2023, the company will introduce two new Pixel smartphones — codenamed “lynx” and “felix.” The former is going to be the Pixel 7a, while the latter is the possible Pixel Fold, which was pictured in renders a couple of days ago.
In late 2023, Google is expected to launch mainstream flagship devices namely the Pixel 8 (codenamed shiba) and Pixel 8 Pro (codenamed husky). Compared to the Pixel 7 lineup, the next Pixel line of smartphones is likely to share quite similarities.
2024
Depending on the profitability of Pixel 7a, Google is likely to revise the strategy of its affordable smartphone. Similar to the iPhone SEs, the company may end up launching “a” models per year. Pixel 8a, which is codenamed “akita” could be removed from the 2024 launch if Pixel 7a launch doesn’t make sense.
- Google also planned to launch the follow-up foldable device in 2024.
In Fall 2024, the US tech giant will come up with the Pixel 9 series of smartphones. In case the Pixel 8a gets canceled, we might see a third model in the Pixel 9 lineup, making a big change in the marketing strategy. The third model is rumored to pack all Pro-level features with a smaller 6.3-inch design.
2025
It’s not easy to talk about even 2024 and the source claims to have information about 2025 as well. Hence, going further, along with a recommendation to take it with a grain of salt, Google could make bold changes in its smartphone strategy in 2025, which will depend on success or failure of its 2023 and 2024 plans.
Pixel Flip in 2025
Since the foldable smartphone market is growing worldwide, Google is not leaving any space in the market. In 2025, Google could debut the Galaxy Z Flip rival, and to do so, it has an alternate strategy in place too. The first clamshell-foldable device could launch as a part of Pixel 10 lineup along with other three non-foldable Pixel 10 models.
However, if Google abandons the flip-style device, it would move ahead with four non-folding phones. That would be a vanilla model in small and large sizes and a pro model in small and large sizes. Once again, this would directly line up with Apple’s current strategy for iPhones.
In case the company cancels the clamshell Pixel phone, the mainstream Pixel lineup might have four non-foldable smartphones including two standard models with different screen sizes and two Pro models with different screen sizes, the same as Apple’s current iPhone lineup.
The roadmap sounds quite promising while everything depends on success and response in the market. Google is making better Android devices than Chinese vendors, but it’s far behind from Samsung. Since competition benefits consumers, we welcome Google’s arrival!
Camera Control may have caught your attention, which debuted in the iPhone 16. Unlike Dynamic Island, Apple’s Camera Control key on iPhone 16 is a must on Samsung Galaxy. I am eagerly waiting for this masterstroke, honestly.
iPhone 16’s Camera Control key will be beneficial on Samsung Galaxy. The company’s Galaxy S flagships are known for their exceptional camera capabilities. A dedicated button will improve the user experience by 10 times.
Apple’s Camera Control introduces new ways to operate mobile cameras. Additionally, it helps users quickly access visual intelligence to learn about objects or places around them faster than ever before.
It’s a dedicated key integrated with Apple’s fancy iOS software. It’s a touch feedback key in the middle frame next to the power button. This underrated addition significantly elevates the camera experience on the iPhone 16 lineup.
Camera Control on a future Samsung should be welcomed by most Galaxy fans. Zooming capabilities, Nightography, and OIS of Galaxies are far ahead of Apple iPhones. Notably, Sony-made camera flagships also bring a capture button.
One UI 6 replicated several features from Apple’s iOS 17. I can’t assume Samsung will be criticized for bringing an iPhone-inspired Camera Control button on a future Galaxy. The company should consider innovating to uplevel Galaxy’s camera experience.
Image – Apple
Camera Control is a tactile switch, which powers the click experience. Besides, the key also has a high-precision force sensor, making the light press gesture, and a capacitive sensor – unlocking touch interactions.
The functionality is also able to trigger the camera, take a photo, and record video. iPhone 16 users can adjust controls such as zoom, exposure, or depth of field. As a result, users can compose a stunning photo or video by sliding their finger.
Google Pixel 10 series will likely use 3nm Tensor G5 made by TSMC. The company is swiftly working to switch the Tensor producer for the next-gen SoC. Starting with the Tensor G1, Samsung has been fabricating Pixel-exclusive chips.
BusinessKorea reports that Google is likely to switch Tensor G5 production from Samsung to TSMC next year. The report suggests that the Tensor G5 will be used in the Pixel 10 series and is expected to be produced using TSMC’s 3nm process.
Samsung retained Google for the production of the Tensor G4 processor last year. Recent developments suggest that the Tensor G5 would not be produced at Samsung Foundry as a switch to Taiwan’s TSMC is highly likely.
Google and TSMC have entered the full-scale mass production phase of the Tensor G5. Despite utilizing its own developed Tensor, Google’s Pixel phones have always been criticized for performance and efficiency issues.
“TSMC has gained an advantage over Samsung in the 3nm process.”
In a situation where Samsung urgently needs to secure Foundry clients, losing Google to TSMC could disrupt its order strategy. Samsung Elec is also considering solely using Snapdragon 8 Gen 4 which would also benefit TSMC.
Samsung Foundry’s low yield rate is the biggest reason for Google to opt for TSMC. Exynos 2500 is already facing release uncertainty, and the departure of Google would significantly harm Samsung Foundry’s Mobile AP business.
Beyond Tensor G5, Google is rumored to produce Tensor G6 using TSMC’s 2nm process. It will be a huge leap in the Pixel segment’s AP strategy. Pixel 11 may be the early entry to ship with a 2nm process-based chipset variant.
Samsung received recognition for its design excellence at the IDEA (International Design Excellence Awards) 2024. The accolades include two Gold (one for Galaxy AI UX), one Silver, and two Bronze awards, as well as 40 Finalists.
Interpreter defies language barriers, Live Translate automatically translates voice calls, Note Assist enables users to create intelligent summaries of their notes, Browsing Assist allows them to summarize and translate webpages and Chat Assist lets them text in the language in which they’re most comfortable.
IDEA 2024 awards serve as an important validation of Samsung’s design commitment. The company was recognized for its excellence in design centered on consumer lifestyles and experiences.
“As we move forward, we’ll maintain a keen focus on developing innovative designs that both enrich the lives of our users and also stay true to each product’s essence.” – TM Roh.
Galaxy AI UX brings meaningful intelligence to enhance every part of life, especially by enabling seamless communication anywhere, anytime. IDEA 2024’s Gold award reiterates Galaxy AI is a quite special suite of AI functionalities.
The company’s design reflects its changing values and innovative technology. IDEA is one of the world’s most prestigious design awards programs. Winning the Gold award for Galaxy AI UX is a great milestone, solidifying consumer satisfaction.