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Sizzling iPhone 14 sales made Apple global market leader in October 2022
Apple defeated Samsung in the global market in October 2022 with shipments of the highest number of smartphones. Last month, phone makers shipped 105.68 million units worldwide, which is 11% less than the same period last year.
Researchers say Samsung focused on premium phone sales (such as Galaxy Z Flip 4, Z Fold 4 and S22 Ultra) and profitability. Meanwhile, Apple was the only major smartphone maker whose October 2022 global market sales increased month over month.
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According to Counterpoint Research, via BusinessKorea, the US was the only country that saw growth in smartphone sales in October 2022. Last month, phone makers shipped 14.45 million units in the US, recording a 14% year-over-year growth.
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Europe
Coming to Europe, monthly smartphone sales recovered for two months in a row, but failed to survive against the market downfall trend from 2021. Europe’s smartphone sales in October were 12.01 million units, down 20% from the same period in 2021.
China
China, which is known as the world’s biggest smartphone market recorded 20.42 million units of shipment in October 2022, which is 4% less than in September and 15% less than in October 2021. Consumers skipped purchasing phones in October due to the 11/11 Singles’ Day shopping festival.
iPhone 14 Series
In two months of launch, Apple shipped 26.09 million units of iPhone 14 series devices, globally. The sales figure is not quite high compared to the iPhone 13 series but helped the company to challenge Samsung’s dominance in the global market.
It’s worth noting that the iPhone 14 Pro line accounted for 70% of 18.14 million units shipped. iPhone 14 Pro and 14 Pro max ranked first and second in global sales in October. The sales portion of super-premium phones over $800, led by the high-end iPhone 14 reached the highest ever point.
Samsung is reviewing LockStar for Galaxy S24 AOD customization. The Korean community’s moderator confirmed that the latest flagship phones don’t support personalization of the always-on-display using Good Lock’s LockStar module.
Thanks to the new screens, Samsung’s Galaxy S24 series brings an iPhone-like Always On Display feature. However, the company seemingly missed bounding it with Good Lock for customization. As a result, users are facing issues tweaking it through LockStar.
However, the latest input confirms that Samsung is considering LockStar support for Galaxy S24 AOD. This will allow users to renovate the always-on-display functionality on their device in various aspects including removal of certain elements.
LockStar doesn’t support AOD customization in the Galaxy S24 series. While an internal review is underway, a possible release may happen shortly. Meanwhile, the moderator hasn’t shared any specific timeline regarding the availability of the support.
Good Lock’s LockStar is one of the most popular plugins for Galaxy customization. Not only the lock screen, the LockStar also lets users tweak the AOD function. The suite will likely add support for the newly released phones well before July Unpacked.
Image: Samsung Community
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Huawei is making a stunning comeback in its home ground. The company scored a 70% year-on-year growth in its smartphone sales in China in the first quarter. At the same time, sales of Apple dropped by over 19%, reports Counterpoint Research.
The report highlights that the Chinese phone maker is set to outpace Apple in China. As Apple is already facing heat, it’s alarming for all smartphone vendors including Samsung. After Apple, Huawei’s next target will be Samsung which leads the Global market.
Huawei, which was at 9.3% in the first quarter of 2023, jumped to 15.5% in Q1 this year. Apple led the Chinese market in 1Q23 with approximately 20% market share slipped to 15.7% in the first quarter of this year, dropping to the third spot in China.
Earlier, IDC pointed out that Apple is facing a market decline as it lost momentum in China. The local government’s push for local vendors is also helping Huawei to eat Apple’s market. Well, Vivo and Honor were the top two brands by market share.
“Apple’s sales were subdued during the quarter as Huawei’s comeback has directly impacted Apple in the premium segment,” said Ivan Lam, senior research analyst at Counterpoint.
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Apart from mobile, Samsung is also focusing on the PC market. The company has recently launched its new all-in-one PC “All-in-One Pro.” At the event, the VP of Intel Korea Samsung Business Division announced the intention to work with Samsung for the AI PCs market.
Galaxy AI is a hit, helping Samsung sell the Galaxy S24 series worldwide. The Korean tech giant is also bringing AI capabilities to its laptop line. Compared to smartphones, laptops, and PCs would offer way better AI features and abilities to bolster productivity.
Samsung’s All-in-One Pro features Intel’s Core Ultra AI PC processor CPU. Thanks to Intel’s external GPU, Arc, graphics performance in the all-in-one PC has also improved twofold compared to the previous generation, and power efficiency has been improved by 25%.
“In this trend where AI is present everywhere, the PC is the product that we experience directly and use for production activities,” stated Bae Tae-won.
As far as AI features are concerned, Intel is committed to offering a complimentary “AI Creator App Package” that consists of the Luminar Neo photo editing software named “Affinity” as well as the Magix video editing application “Vegas.”
Apart from Intel, Samsung also partnered with Microsoft to bring a dedicated Copilot key to the wireless keyboard of the All-in-One Pro PC. Such kind of collaborations offer deeply enhanced user experience as accessing AI-powered Copilot is just a keypress away from you.
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