Snapdragon 8 Gen 2 for Galaxy unlocks the futuristic Ray Tracing feature on the latest Samsung Galaxy S23 series. Today, Samsung published samples, flaunting the gaming experience on the Galaxy S23 series, which becomes possible because of the Ray Tracing feature.

The Galaxy S23 series is equipped with a GPU (graphics processing unit) that shows 41% higher performance than its predecessor and ‘Ray Tracing,’ the latest technology that greatly expands the area of ​​graphic expression. ‘ and received the expectations of gaming fans around the world.

Regular Vs Ray Tracing

Ray tracing is a field in that Samsung has cooperated with game engine companies and game developers for many years, so it has been able to achieve efficient rendering. The company has been making various attempts to improve the quality of production while reducing the amount of acid.

The ray tracing development team, who expressed confidence that “you can expect a gaming experience that will make your eyes happy” to fans who are expecting the gaming performance of the new Galaxy S23, also announced their plan to take the lead in revitalizing the technology, starting with the S23 series.

Compared to the existing raster rendering technique (bottom), the ray tracing technique (top) implements graphics with realistic shadow expression (Dynamic Shadow) added.

Ray Tracing Technology

There are no mobile games that support ray tracing yet on the market, but games showing interest in new mobile GPU technology. Their goal is to provide a vivid sense of immersion in the mobile gaming experience with realistic graphics.

One of the developers of Ray Tracing said that “I wondered what the future with commercialized ray tracing technology would look like.” In the future, the company expects that the production and consumption pipeline of graphic content will change to suit ray tracing.

The mobilization of ray tracing technology is just the beginning. Samsung Electronics has been researching and preparing this technology for a long time, so we will lead the industry and rapidly spread the technology, and “finding a way is the next goal.”

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Samsung has now officially released the introduction video of the Exynos 1380 5G processor, which delivers powerful performance, a pro-grade camera, and on-device artificial intelligence (AI). Let’s have a quick overview of key features, followed by the official introduction video of the brain behind Galaxy A54.

Artificial Intelligence:

The Exynos 1380 is designed to enable new mobile experiences with an AI engine featuring an enhanced NPU that supports up to 4.9 trillion operations per second. It enables new and smarter mobile experiences such as advanced language recognition for voice assistance with the on-device AI capabilities.

The Exynos 1380 with NPU enables multiple object recognition in the image to enhance the quality of each object.*

Camera AI:

The Exynos 1380 features the advanced Triple Image Signal Processor (ISP) based on the cutting-edge technology of flagship processors. The ISP offers flagship-level camera features including up to 200MP image sensor support, zero shutter lag at up to 64MP, High Dynamic Range, and Electronic Image Stabilization.

Performance:

The Exynos 1380 processor uses four powerful Arm Cortex-A78 CPUs to handle performance-intensive tasks for fast loading and seamless multitasking. Besides, four power-efficient Cortex-A55 CPUs are used to handle always-on tasks for long-lasting battery life.

Improved microarchitecture design and precise power control deliver optimal performance and superior efficiency.

An advanced scheduler manages this octa-core CPU, which allocates tasks to the CPU for speed and power efficiency in real time. Thanks to these meaningful improvements, the Exynos 1380 delivers up to approximately 40% faster execution speed, 20% faster game loading, and 30% more powerful multi-core performance.

Gaming:

Exynos 1380 offers powerful and steady graphics processing performance for an immersive and steady 3D gaming experience, all thanks to the ARM Mali G68 GPU, which features five cores running at 950 MHz. Moreover, enhanced performance and advanced API support make it a chip of a new kind of gameplay experience.

Stunning visuals:

Samsung’s Exynos 1380 enables a seamless viewing experience and smooth scrolling with a fast display refresh rate of up to 144Hz at Full HD+. Adaptive Tone Control technology adjusts brightness and contrast according to the ambient light to improve visibility, whatever the weather, even in very bright outdoor environments.

5G for all:

The latest mid-range Exynos chipset offers fast download speeds of up to 3.79 Gbps and upload speeds of up to 1.28 Gbps, courtesy of an integrated 5G modem. With this speed and low latency of 5G, it supports user experiences that require lightning-fast network speeds such as live broadcasts or streaming on the go.

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Xiaomi dominated the world’s second-largest smartphone market – India – for the past five years. However, consumers in India no longer prefer Xiaomi’s good-looking cheap smartphones, as Samsung is now focussing on advancing its Galaxy A series.

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According to data compiled by Counterpoint Research via (Reuters), Xiaomi’s smartphone market radically plunged in India. In 2022, the Chinese phone maker kept the crown in the first three quarters, which transferred to Samsung at last, ending a five-year streak of dominance.

Samsung’s focus on mid-range portfolio and anti-China sentiments

Counterpoint data consists of market share records of the Indian smartphone industry since the end of 2017. As you can see in the chart below, Xiaomi was the market leader in almost every quarter, as Samsung started to lose its grip from Q2 2018 through Q1 2020.

During this time period, the South Korean tech giant didn’t think about Xiaomi’s expansion in the country, which gave an easy lead to rivals. At the same time, Samsung didn’t bring affordable phones with rock-solid specs to warm up the competition.

Seeing the downturn, Samsung restarted to focus on its Galaxy A lineup to gain the market share that it handed over to Xiaomi. This bold move helped the Korean vendor to spread its reach among consumers with affordable phones, better specs, longer software support, and secure/reliable phones.

During the same period, anti-China sentiments started to spread in the Indian smartphone market due to a severe military clash in late 2020. Due to consumers boycott of Chinese products, Xiaomi saw a market decline, which ended up surrendering dominance to Samsung in the last quarter.

In 2023, Samsung will continue to grow in the Indian smartphone, which the research chart heavily indicates. At the same time, the market decline of Xiaomi is expected to be continued further, giving an easy win to Samsung and hopes to Apple.