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Samsung Galaxy A12 surpassed Apple in most shipped smartphone in 2021
According to a recent report by Omdia’s 4Q21 smartphone model market tracker, Samsung’s Galaxy A12 surpassed Apple in the list of 10 most shipped smartphones last year. Apple has far fewer models than its competitors, which has consistently ranked first, second and highest.
Since Samsung‘s Galaxy A12 was first released in Q4 2020, and the quarterly shipments have completely exceeded 10 million units since 2021, except in the second quarter, when Samsung has been forced to stop due to the re-spread of COVID-19 in India and Vietnam.
Samsung’s Galaxy A12 surpassed Apple in most shipped smartphone
On an annual basis, it recorded a total of 51.8 million units in 2021. It is Samsung’s first model to cross 50 million in a single year with a single model and is number one in terms of shipments among the 1,000 smartphone models shipped worldwide.
As competition with Chinese companies strengthens, Samsung has been strengthening its mid-and low-end lineups, and from 2019, the lower-end J series was integrated with the A-series. Also, Samsung is continuously expanding its A-series models to adopt multi-cameras and add features that are loved by consumers.
Where Apple ranked second to fourth, in the iPhone 12, 13 and 11 shipped a total of 41.7, 34.9, and 33.6 million units, respectively. These are the common models in the series where iPhones are cheaper than Pro and Pro Max.
And the Fifth-ranked model is Xiaomi’s Redmi 9A. Xiaomi shipped a total of 26.8M Redmi 9A units and the average selling price of the model was $78 per year. However, Samsung’s Galaxy A02 ranks last in the top 10.
In the top 10, Apple has a total of seven models, Samsung two and Xiaomi one model. Compared to last year, Apple has added two more models, while Samsung has two lower models. Like last year, Xiaomi put a model in the top 10, but the ranking has risen from 9th last year to 5th this year.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.