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Samsung remained second-largest global smartphone brand in Q4 2021: IDC
According to the latest International Data Corporation (IDC) report, worldwide smartphone shipments declined year-on-year in the fourth quarter of 2021 (4Q21), marking the second consecutive quarter of negative growth. Despite the second half of the year being challenging, full-year shipments still rebounded, thanks to a strong first half.
As per the report, smartphone sellers shipped a total of 362.4 million phones during the holiday quarter (4Q21), down 3.2% year-on-year, slightly better than the IDC forecast. In 2021, the market grew 5.7 percent year on year and shipped 1.35 billion smartphones.
Despite a slight decline in shipments year on year, Apple impressed the Holiday Quarters, once again topping the charts over Samsung. Its strength in the supply chain is demonstrated to be higher in 4Q21 than ever before. The iPhone 13 SKUs were an influential component of the holiday quarter volume, leading to a strong increase in the average selling price of the entire iPhone.
Samsung and Xiaomi followed in second and third place and were the only vendors in the top 5 to increase shipments per year on the 4Q21 – Oppo and Vivo are in the top 5. For the full year, a total of five sellers increased inventory for the year, with four out of five achieving double-digit growth.
Xiaomi’s annual growth has reached almost 30%, while Samsung’s slowest growth in 2021 is just 6.0%. This distinction clearly shows which vendor has benefited the most from Huawei’s sharp decline this year. For the reasons already mentioned, Apple achieved a healthy annual growth rate of 15.9% in 2021, as well as an impressive 40% growth in China in 2021.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.