Business
Samsung led global smartphone market in 2021 with annual shipments of 271M units
According to the latest research by Counterpoint Research’s market monitor service, the global smartphone market has grown for the first time since 2017, reaching 1.39 billion units in 2021. Despite an annual increase of 4%, annual exports were lower than pre-epidemic levels.
Samsung shipped 271 million units in 2021, an increase of 6% over 2020, mainly due to the growing demand for its mid-range A and M series smartphones. Samsung’s annual shipments increased despite supply-side problems following the closure of a Vietnamese factory in June due to a COVID-induced lockdown.
Its exports grew by 67 million a year in the last quarter, but growth has been limited by fierce competition from Apple and Chinese brands in some markets, such as India and Latin America. However, the brand received a good following with the launch of its third-generation foldable phone, which worked well in the premium segment.
Apple’s global smartphone shipments increased by 18% in 2021 to a record 237.9 million units in 2021, thanks to the strong performance of the iPhone 12 series. Apple has also grown in key markets such as the US, China, Europe and India. In China, thanks to the iPhone 13, it became the top smartphone brand in Q4, resulting in Samsung becoming the top smartphone in the world by Q4 2021.
Xiaomi’s global smartphone shipments grew by 31% YoY to reach a record 190 million units by 2021. Much of this growth was driven by regions such as India, China, Southeast Asia and Europe in the first half of the year.
Oppo is one of the top smartphone players to achieve 2021 shipments at a record level, up 28% YYY to 143.2 million units. Its performance in China was strong in the first half of the year, while in the second half it increased in Europe, the Middle East and Africa and Southeast Asia.
Vivo reached 131.3 million units of annual cargo in 2021, a growth of 21%. Vivo utilizes its strong offline and extensive product portfolio to achieve its highest annual merchandise worldwide. However, in Q21 2021, it fell to 9% YY as Apple lost its number one position in the Chinese smartphone market.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.