WhatsApp to add local business directories to help users to find local stores and services
WhatsApp has grown to become more of a simple messaging app in recent years. It has 2.5 billion global active users, is a basic multi-user messaging app, and even a partial payment app in some areas.
In some places, it is the best and easiest way to contact a business. Now, the company is exploring the addition of WhatsApp local business directories to help customers find local stores, cafes, and more.
WhatsApp Local Business Directories
Recently, a survey currently resides in São Paulo, Brazil, where millions of small businesses live. In an interview with Reuters, Matt Idema, Facebook’s vice-president of business messaging, said India and Indonesia may be good candidates for expanding the feature.
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Idema told Reuters that in the past business people were highlighting their WhatsApp numbers in packages or websites or using Facebook ads to bring users to WhatsApp conversations.
WhatsApp also said it would not keep track of people’s locations or their search results. Given that the company was recently discriminated against by the Irish Data Protection Commission and fined €225 million, it is likely that it wishes to play as securely as possible with user details at the moment.
We’re kicking this off in São Paulo which is home to millions of small businesses. For those who aren't in São Paulo to try it out, here's what it looks like: pic.twitter.com/cMu9DwlUYw
— Will Cathcart (@wcathcart) September 15, 2021
In that interview, Idema said WhatsApp still intends to add ads to the app. “There is definitely a trend in advertising, which is the main way of business on Facebook, that in the long run I think that in some way or another it will be part of the business that runs WhatsApp,” he said.
WhatsApp says about a million advertisers currently use Facebook and Instagram ads ‘click on WhatsApp’ to send users to the messaging app. WhatsApp has shopping tools such as product catalogs and shopping carts that consumers use to buy businesses on WhatsApp.
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Android
WhatsApp to introduce reaction notification feature for status updates
WhatsApp for Android is rolling out a new beta update, which enhances user interaction with status updates by developing a new reaction notification feature. Users can identify the new beta update through version 2.24.9.29 on Android devices.
Previously, WhatsApp had been working on a quick reaction feature. The latest beta version goes a step further by providing an option to turn off notifications for ‘Like reactions.’ This means users can choose not to be notified every time someone reacts to their status, which could be particularly useful for those who receive many reactions.
This feature is beneficial as it allows users to reduce disruptions by preventing their notification panel from being cluttered with WhatsApp reaction notifications. But for those who prefer to view reactions at their convenience, this update will allow them to do so without the constant alerts.
Moreover, WhatsApp aims to enhance users’ control over their notifications and let them decide how they want to engage with status updates. This update is still under development, so stay tuned more details will be shared as they become available.
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Apps
WhatsApp brings group and unread Chat Filters for better organization
WhatsApp has introduced a new feature called Chat Filters to enhance the user experience. This feature simplifies the process of navigating through messages, making it quick and effortless. With the increasing volume of messages on WhatsApp, the ability to quickly access them is important.
The Chat Filters feature of WhatsApp helps users organize their chats better and focus on the most pressing conversations. The rollout of these filters has begun and will be available to all users in the upcoming weeks.
By tapping on these filters at the top of the chat list, users can sort their messages with ease. It offers three convenient options:
All: This filter shows every message or we can say a default view of all
Unread: This filter highlights conversations that require attention, displaying both marked unread and new messages.
Groups: It contains all group conversations, including Community subgroups, in one place. This filter is much-anticipated addition for organizing all group chats.
With the introduction of the Chat Filters feature, WhatsApp aims to improve functionality and ensure users can focus on their most important messages.
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WhatsApp prompts banner to encourage inviting new users
WhatsApp is enhancing user engagement with a new feature that prompts users to invite their contacts to join the messaging platform. This feature appears as a banner at the top of the chat list and is part of a targeted campaign to increase the app’s user base.
It is currently available to a select group of users who have installed the latest WhatsApp updates on iOS and Android devices. The banner aims to remind users to encourage their friends and family to use WhatsApp.
This approach is especially useful in countries where WhatsApp users are less, as it serves as a visible and convenient prompt for users to invite more people to the platform. By highlighting the advantages of new features and a unified chat experience, WhatsApp is looking to attract more users and maintain its position as a leading messaging service.
The feature is expected to be rolled out more widely in the coming weeks. This new move indicates that WhatsApp wants to keep users informed and connected, using the visibility of in-app notifications.
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