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Samsung reduces the CIS market share gap with Sony
Samsung has narrowed the market share gap with Sony, the industry leader in the CMOS image sensor (CIS) market last year. Despite sales of the CIS, Samsung Electronics increased by more than 10%, while Sony stood.
According to a report, the semiconductor market research company, Sony’s share in the global CIS market last year was 40%, down 2% from the previous year (42%). On the other hand, Samsung’s market share was 22%, up slightly 1% from 2019 (21%).
Behind these two companies, OmniVision (12%), STMicroelectronics (6%), Galaxy Core (4%), ON Semi (4%), SK Hynix (2%), Panasonic ( 1%), SmartSense (1%) followed by Canon (1%).
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However, it has been increasing its share since then. The industry analyzes that Samsung has been able to grow rapidly through its semiconductor memory for CIS design and production capacity. In addition, the company has managed to gain access to its Galaxy smartphone brand by focusing on the CIS for smartphones, which is also considered a growth factor.
In fact, sales of the Sony and Sensing Solutions (I&SS) segment last year were 10.72 trillion won, down 5% from 2019. This is because the production of Huawei’s smartphone was suspended due to US sanctions, and CIS sales of smartphones have declined. The situation is the same this year.
Sony plans to continue growing the product to maintain its 1st market share. Sony has started the CIS production of new Fab 5 smartphones (48,000m) completed in Nagasaki Prefecture since last April. It also announced that it plans to expand another fabric in the Nagasaki region. Sony aims to increase its market share of image sensors to 60% by 2025.
In response, Samsung Electronics plans to expand its business to the automotive sensor sector at an additional cost. In July, Samsung Electronics launched its first product, ISOCELL Auto 4AC, with a car sensor.
Meanwhile, the global CIS market last year was estimated at $ 20.7 billion (24 trillion 202.4 billion won). In this case, smartphone and consumer components accounted for 72% of sales. Computing, automotive, and security (smart car, smart home, smart building) each have 8%. The CIS market is expected to continue to grow. By 2026, the market size is expected to rise to $31.5 billion (36.823.5 billion won).
Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.