Senior management of Samsung and LG Display agreed to supply OLED: Report
Recently, LG Electronics officially announced that it is closing the smartphone business to focus on other tech fields in the industry. Now, a piece of new information coming from South Korea, which suggests Samsung Electronics is collaborating with LG Display to get OLED panels.
According to the news, a committee led by senior members of Samsung Electronics and LG Display has recently met and agreed to supply OLEDs. Moreover, the report suggests that only working-level consultations are left to finalize the details.
However, the supply scale is predicted to be 1 million units in the second half of this year and 4 million units next year. It is worth mentioning that this year, LG Display’s production capacity is expected to be 8 million units, which is quite huge.
If this information becomes true, then it will be the first time when two rivals, Samsung and LG are partnering for OLED screens. Though, the recent surge in LCD prices is the background of Samsung Electronics reaching out to LG Display.
It was said that, as Chinese companies holding the lead in the production of LCD panels are raising prices one after another, LCD-free has become an important task in securing profitability. Besides, Samsung Display had to cooperate with LG as the yield of QD OLEDs that the former is preparing for production was also a problem.
“The meeting between the executives of the two companies in the past was led by the government, but this time it is meaningful in that it is a voluntary meeting. It will be a win-win deal for both Samsung and LG,” said an industry insider.
“The official position is that it is not true because it has not been confirmed. However, with regard to securing parts, it is the basic policy to review competitors without restricting them,” said Samsung Electronics.
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Samsung ranked first in market share in the global smartphone market in Q3, 2023. TrendForce report says that Samsung led the global Q3 smartphone market, recording a market share of 19.5%.
Overall production in the third quarter increased by 11.5% compared to the previous quarter to 60.1 million units. During the same period, Apple’s production increased by 17.9% to 49.5 million, thanks to iPhone 15.
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Third place was taken by Xiaomi (13.9%), followed by Oppo (12.6%) and Transion (8.6%). 6th place is Vivo (8%). Meanwhile, global smartphone production reached 308 million units, a 13% increase compared to the previous quarter and a 6.4% increase from the previous year.
Huawei’s re-entry into the flagship smartphone market targeting Apple has had a significant impact in China. Huawei is aiming to expand its high-end flagship series, focusing on the Chinese domestic market next year, so Apple “We plan to attack directly”.
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In Q3 2023, Samsung and Apple’s market share slightly declined, while an underdog Chinese phone brand appeared on the top 5 chart. In a recent development, Canalys published market research data for the third quarter, revealing Tanssion as the fifth best-seller globally.
According to the info, Samsung and Apple lead total sales with 20% and 17% market share, yet both have fallen from their 22% and 18% levels in 2022. However, Tanssion, the maker of Tecno, Itel, and Infinix phones, climbed from 6% global market share last year to 9% in 2023, a 50% jump.
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Apart from this, Xiaomi matched last year’s share only by “recovering” from a terrible first half of 2023. At the same time, OPPO has fallen steadily over the past two years, while fellow BBK brand vivo lost the top-5 slot it’s owned for years.
Overall, the global smartphone market underwent a slight drop of 1% in Q3 2023. Bolstered by regional recoveries and new product upgrade demand, the smartphone market recorded a double-digit sequential growth in Q3, ahead of the sales seasons.
Recently, research agency Counterpoint Research published their latest analysis. The report reveals that Samsung continued its leadership in the third quarter of 2023, while Apple remained in the second spot. However, both OEMs faced a decline of 1 percent year over year.
According to CR, slower consumer demand is the main factor in the dwindling sales. The market did see a slight 2 percent growth in Q3 compared to Q2, likely driven by last month’s iPhone 15 series launch. Samsung secured 20 percent market share, while Apple grabbed 16 percent sales.
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The Galaxy A-series was the key driver for the South Korean smartphone maker. Apple came in second with 16 percent of the market while Xiaomi rounded out the top three with its 12 percent share. Oppo (10 percent) and vivo (8 percent) were the remaining brands in the top five charts.
The newly released iPhone 15 series will help Apple score a lead over Samsung in the fourth quarter of the year. The results will arrive by early next year, and it’s expected that the US phone maker could surpass Samsung. Major camera upgrades and USB-C helped Apple register strong sales.