In the last week of March 2020, the Indian Government imposed a nationwide lockdown due to the Covid-19 pandemic. After that, the smartphone market in the country rapidly fallen for a few months. But when the unlock began, Samsung once reclaimed its second position from the Chinese smartphone maker Vivo in the third quarter of 2020.
According to the report of market analysis firm Canalys, Samsung again achieved its second spot in the Indian smartphone market with 20.4% of market share in Q3 2020 in the country. Samsung got a higher market share in comparison to the Vivo due to the anti-China sentiments.
The shipments of smartphones recovered in Q3 2020 with an 8% growth to 50 million units. This is an all-time record for smartphone shipments in a single quarter in India.
Smartphone shipments of Samsung in the third quarter of this year were 10.2 million units which are higher than the previous year’s 9.5 million units. The South Korean smartphone maker got a 7% YoY growth with a 20.4% market share.
Xiaomi continued at the top spot with a 9% YoY growth, shipped 13.1 million shipments with a 26.1% market share.
Chinese smartphone maker, Vivo dropped to third place with a 19% YoY growth, the company collected a 17.6% of total market share. Vivo shipped 8.8 million units in the third quarter of 2020.
Realme lands on fourth with total smartphone shipments of 8.7 million and received a 23% annual growth. The company secured a 17.4% market share in India.
Oppo shipped 6.1 million smartphone units and got a 12.1% of market share. The company obtained 6% of YoY growth.
“The government, slowly but surely reducing restrictions on movement after a three month lockdown, has created the perfect atmosphere for sustained growth. While almost all vendors have shown positive shipment growth, the true winners are the online channels, who have been buoyed with a huge influx of devices ahead of the festive season. Ongoing sales at Amazon and Flipkart are a clear indication that despite the economic downturn, India’s penchant for a good smartphone, and a good bargain, remains intact.” said Canalys Analyst, Adwait Mardikar.