In April, due to the Covid-19 lockdowns in Europe and India, Chinese smartphone maker Huawei somehow managed to match up to the position of Samsung in terms of sales volume for smartphones. But when unlock began in several markets, the South Korean tech giant once again reclaimed its top spot in August for its smartphone sales.
According to a report of Counterpoint Research, Samsung secured the top spot in the global smartphone market with a 22% share in August 2020. Furthermore, the company has now reached its highest market share in India due to anti-China sentiments in the country.
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The gap between the market share of Samsung and Huawei is widened this time after its previous global share of 21%. Apart from this, the position of Huawei is expected to fall even further due to the sanctions imposed by the United States.
Meanwhile, the U.S. phone maker Apple has maintained its share to 12% with the same market share of April 2020. The recently launched iPhone 12 series should become a rise in the shares of Apple.
Xiaomi got a 3% market share increase compared to the same quarter last year. The company increased its market in Central Eastern Europe where Huawei had a strong presence.
Research Analyst Minsoo Kang said, “Geopolitical policies and political affairs among nations are affecting the smartphone market in many ways. There will be heightened marketing activity to seize opportunities in these regions and segments. As a result, the concentration of top players in the smartphone market will be much stronger. We see players like Samsung, Apple, Xiaomi, and OPPO benefiting the most.”
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