By August 2020, Samsung was not only the largest smartphone brand in the world but also able to expand the gap with Chines-based Huawei technologies. Samsung has increased its market share in India and the US, according to the latest figures from market analyst Counterpoint Research.
The South Korean tech giant had a 22% share of the global smartphone market last month. Industry tracker Counterpoint Research beat Huawei by 16%.
As per Counterpoint Research, Apple ranked third with a 12% share, followed by China’s brand Xiaomi corporation with an 11 percent share in August. Samsung’s market share in India has increased as anti-China sentiment has grown.
Counterpoint Research says U.S. sanctions against Huawei, which bans the supply of US equipment, software, and design-made to a Chinese company without Washington’s permission, could move up the global smartphone market and provide better opportunities for other brands.
Kang Min-Soo, an analyst at Counterpoint Research, said, “For Samsung, it will be a good opportunity to raise its smartphone market share, especially in Europe, where the company has been competing fiercely with Huawei in various price bands.“