Apple cuts iPhone 18 Pro orders by up to 20% amid weak demand

Apple has reportedly reduced orders for parts used in the iPhone 18 Pro and iPhone 18 Pro Max by at least 15% in October. The main reason is believed to be higher prices, which may be stopping some customers from buying the new phones.

According to the latest information, Apple had asked some suppliers to reduce orders for the two premium models. One industry source said the cuts were between 15% and 20% compared with Apple’s original plans.

However, the size of the cuts differs from one supplier to another. It is also unclear whether Apple will reduce orders further from November.

The reported cuts come after Apple launched its premium iPhone models in September. The higher prices may be making customers think twice before buying the new devices.

The main reason for the price increase is the rising cost of memory chips. Demand for these chips has grown because of the rapid development of AI, making them more expensive. Higher component costs can increase the price of smartphones and make it harder for companies to attract buyers.

Apple launched its premium models and the Duo in September. The standard iPhone 18 and an updated iPhone Air are expected to arrive in early 2027. This launch schedule may also affect the number of components Apple needs in the coming months.

The order cuts do not affect all suppliers equally. It is still unclear whether they show a lasting drop in demand or a temporary change caused by higher prices and launch timing. Apple’s future orders will provide a clearer idea of demand. Stay tuned.