Samsung has released a new advertisement that makes fun of the problems people often face when they move from an iPhone to an Android phone. The ad is part of Samsung’s new “Switchers” campaign and mainly promotes the new Galaxy Z Fold 8.

The advertisement uses a fun idea. It shows people in a couples therapy session, but they are actually talking about their problems with switching phones. Dr. Orna Guralnik, who is known from the TV show Couples Therapy, appears as the therapist.

The ad talks about some common concerns of iPhone users. These include the famous “green bubble” messages, AirDrop, sharing photos, and moving data from an iPhone to an Android phone.

Samsung also points out that switching to Android has become easier. Google has improved the Android transfer process. Now, people moving from an iPhone can scan a QR code on their new Android phone. This helps them move most of their important data, including messages, photos and other files.

The advertisement includes several well-known personalities. They include Dr. Orna Guralnik from Couples Therapy, Ciara Miller and Dylan Efron from The Traitors, and Carl Schmidt and Aniya Harvey from Love Island. Former NFL players Nick Foles and Clay Matthews also appear in the ad.

Along with the jokes, Samsung uses the advertisement to show the design of the Galaxy Z Fold 8. The company highlights its new shape and build.

Samsung has launched a new affordable smartphone, the Galaxy A18 4G, in France. The phone is made for everyday use and comes with a large display, good cameras, a big battery, and useful AI features.

The Galaxy A18 4G has a 6.7-inch Super AMOLED display with a refresh rate of up to 90Hz. This helps make scrolling, browsing, and watching videos smoother. The phone has a modern design with flat sides and rounded edges, making it easy to hold.

For photography, the phone comes with a triple rear camera setup. Its main camera has a 50MP sensor for taking detailed photos. There is also a 13MP front camera for selfies and video calls.

The smartphone is powered by the Exynos 1610 processor. It is designed to handle daily tasks such as calls, messages, internet browsing, watching videos and using apps.

The Galaxy A18 4G has a 5,000mAh battery that is designed to last through the day. It also supports 25W fast charging, which can charge the phone up to 50% in about 30 minutes.

Samsung has added some useful AI features. With Entourer with Google, users can circle something on the screen to search for information about it. The phone also supports Google Gemini, which can help users send messages or add events to the calendar using simple voice or text commands.

The phone has an IP64 rating for protection against dust and water splashes. It runs One UI 9.0 and Android 17 and will get six generations of software updates and six years of security updates. The Galaxy A18 4G is available in Black, Grey and Light Blue, with 4GB RAM and 128GB storage.

Samsung Galaxy S27 Ultra may launch with a 4-part camera overhaul next year. The company is internally working on the next-generation flagship phones, with a new Pro variant also joining the S-Series in 2027.

Galaxy S Ultra has always been a camera monster, and the Galaxy S27 Ultra will be no exception. Samsung offers incredible photography with its Ultra flagships and the next year’s device will raise the bar further.

Samsung hasn’t confirmed the next flagship, nor revealed what it’s cooking, but rumors do.

1. Redesigned camera housing

Galaxy S27 Ultra will bring a major change to its design on the rear panel. The device will adopt a prominent camera bump on the back. Netizens, including Samsung fans, are mocking the new design due to its iPhone familiarity.

The placement of sensors will remain unchanged, but the vertical Ambient Island will become a full-size island on the back. It will also end the wobble effect which occurs while placing the device on the table.

Image via Android Headlines

2. Simplified telephoto setup

Galaxy S2x Ultra phones have been offering a dual telephoto setup for years, but it will change in 2027. Samsung is all set to drop one telephoto sensor and double down on the periscope to offer zoom photography.

The legacy 10MP telephoto that features 3x zoom will be dropped. Samsung is retaining the 50MP sensor, which supports 5x zoom.

Rumors suggest Samsung may adopt a new periscope sensor from Sony. The alleged camera could offer 4x optical zoom range, while other rumors say the periscope would be recycled.

You may like: Galaxy S27 Ultra camera to use Samsung’s advanced inkjet lens technology

Image via Android Headlines

3. Ultrawide camera from Sony

Samsung could replace the ISOCELL sensor from the ultrawide module in favor of a Sony-made IMX sensor. Reports suggest that the Galaxy S27 Ultra may come with a 50-megapixel Sony IMX855 sensor.

Galaxy S26 Ultra’s ultrawide camera also features 50MP resolution. However, the Sony-made camera is expected to offer even more detailed and vibrant pictures. The new sensor may also produce better shots in low light.

4. New 16MP “square” selfie camera

Apple introduced Center Stage selfie camera tech with the iPhone 17 series. The sensor is advanced enough to capture horizontally oriented selfie without tinting the phone.

Samsung is reportedly bringing a new 16-megapixel selfie camera to the Galaxy S27 Ultra. The shift may not be just limited to resolution as we anticipate a square selfie camera feature.

What camera upgrades do you want in the next Samsung flagship?

Samsung has announced strong sales for its new foldable smartphones, the Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. The company said sales of both phones have increased by 50% in Europe compared with the Galaxy Z Fold 7 after its launch.

This growth shows that more people are becoming interested in foldable phones. Samsung says its new phones are attracting both Samsung users and people who use other brands.

The company said that 20% of Galaxy Z Flip 8 buyers came from other smartphone brands. For many of them, the Galaxy Z Flip 8 was their first foldable phone. This shows that more people are now ready to try this new type of smartphone.

Samsung also reported that the number of people moving from the Galaxy Z Flip series to the Galaxy Z Fold8 has tripled compared with the Galaxy Z Fold 7. The Fold 8 offers a larger screen, which can be useful for work, watching videos, gaming and other activities.

Samsung also saw a 60% increase in iPhone users switching to the Galaxy Z Fold 8 Ultra, Galaxy Z Fold 8 or Galaxy Z Flip 8 compared with the previous generation.

Samsung believes that different people want different things from their phones. Some prefer a small and easy-to-carry phone, while others want a large screen for work and entertainment.

The company has been developing foldable phones for eight generations and has used feedback from millions of users to improve them. Samsung plans to continue improving its foldable technology and bring it to more customers.

Samsung has sent a clear message to Apple just hours before Apple’s big event on September 9, 2026. Samsung posted a new video, “Welcome to Foldables.” The video appears to be a message for Apple, which is expected to launch its first foldable iPhone.

The company used the video to show its latest foldable phones. These include the Galaxy Z Flip 8, Galaxy Z Fold 8 and Galaxy Z Fold 8 Ultra. The Galaxy Z Fold 8 could be the biggest competitor to Apple’s new foldable phone.

Apple’s first foldable iPhone is rumored to be called the iPhone Duo. Reports suggest that it could cost around $2,000. This would make it about $100 more expensive than the Galaxy Z Fold 8. There are also rumors that Apple’s foldable phone could support a stylus.

Samsung has much more experience with foldable phones than Apple. The company launched its first foldable phone in 2019. Since then, Samsung has released several new foldable models and has continued to improve the technology.

The timing of Samsung’s video is interesting because Apple’s event is taking place on the same day. Samsung seems to be reminding customers that it has been making foldable phones for many years, while Apple is only now entering the market.

Samsung is already offering discounts on some Galaxy Z Fold 8 and Fold 8 Ultra models in the US. After years of leading the foldable phone market, Samsung now has a new challenge. Apple is finally ready to enter the game.