Samsung officially announced the July 22 Unpacked event for Galaxy Z Fold 8, Watch 9, and more innovations. The Unpacked invite follows the recent reveal of Google’s Pixel 11 launch event, which falls on August 12. Samsung has also opened reservations in the US and other countries, letting users secure preorder perks.

The Korean tech giant has shifted this year’s Summer Unpacked to London. The aim is clear: doubling down on the foldable appeal to the European region. AI is set to take center stage at the Unpacked event along with One UI 9 advancements.

London Unpacked will bring an in-person reveal of the next-gen mobile devices. Meanwhile, Samsung fans around the world can enjoy the Unpacked livestream right from their smartwatch or smart TV in the living room.

So it’s time to mark your calendars: July 22 (at 2 pm BST) will bring a mega reveal. The official livestream will be available on Samsung’s official shop website, Newsroom, and social media channels, including Facebook and YouTube.

What to expect at Samsung’s Summer Unpacked

This year, Samsung is bringing three foldable phones, including the Galaxy Z Flip 8, Galaxy Z Fold 8, and Galaxy Z Fold 8 Ultra. The upcoming wearable lineup includes Galaxy Watch 9 and Galaxy Watch Ultra 2.

Galaxy Z Fold 8 Ultra will succeed the Z Fold 7 from the previous year. The Z Fold 8 has adopted a wide-screen design. This overhaul is landing as an alternative to Apple’s iPhone Ultra, which would have a similar form factor.

Samsung will also reveal the full experience of One UI 9, based on Android 17. The software is already available in the Beta Program on the Galaxy S26 series. However, the official debut will flip the equation with unseen reveals.

Gemini Intelligence will also be showcased at the Unpacked event. Samsung has already announced that its latest foldables are the first to bring Gemini Intelligence.

Samsung is set to hold the next Galaxy Unpacked event on July 22 in London. Three out of the five upcoming products – the Galaxy Z Flip 8, Watch 9, and Watch Ultra 2 – have just leaked in all their official colors.

Update: Official renders of the Galaxy Z Fold 8 (Wide) and Fold 8 Ultra have also leaked.

Galaxy Z Fold 8 is the current highlight of all Samsung ads. The foldable phone is set to bring a different form factor than traditional models. The Fold 7 successor is coming as Fold 8 Ultra, highlighting battery and charging upgrades.

Galaxy Z Fold 8 and Fold 8 Ultra

Samsung’s Galaxy Z Fold 8 (Wide) and Galaxy Z Fold 8 Ultra have also been revealed in official renders. Our friends over at AndroidHeadlines may have just wrapped up today’s streak of leaks by revealing official images in all colors.

• Fold 8 colors – Cream, Graphite, and Lavender
• Fold 8 Ultra colors – White, Black, and Purple

Galaxy Z Flip 8 in Cream, Graphite, and Pink

Samsung will launch the Galaxy Z Flip 8 in three standard colors, including Cream, Graphite, and Pink. Folks over at AndroidHeadlines give us our first official look, even before the official reveal, at all the upcoming color options.

Galaxy Watch 9 in Cream, Green, and Graphite

Samsung’s Galaxy Watch 9 will be available in Cream and Graphite. The Green color option may be exclusive to the bigger size. Overall, the smartwatch is set to feature three color options for interested shoppers.

Galaxy Watch Ultra 2 in Gray and Silver

Earlier, the official renders of Galaxy Watch Ultra 2 were revealed by prominent leaker Evan Blass. The second-generation Ultra smartwatch will feature two striking colors: Graphite and Green, with straps taking the look to the next level.

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• Samsung officially announces Galaxy Unpacked event for July 22
• Samsung reservation offers $30 credit and up to $1,230 savings

Samsung officially announced the Unpacked event for July 22, and reservation secure a free $30 credit upon preorders and up to $1,230 savings. Samsung also retained the $5,000 giveaway, but the winner selection process has been changed.

Reservation for the next-gen Samsung devices is free in the US. The company doesn’t require you to pay a fee to reserve the upcoming devices. Samsung says answering 4 more optional questions boosts chances for sweepstakes.

How to reserve and secure a $30 credit

Open the official Samsung Shop app on your current device or visit the samsung.com/us website. Tap the Unpacked banner, which shows a ticket that cuts the top part to introduce a new shape of the upcoming foldable phone.

You will enter the Reserve page/website, which confirms a $30 Samsung Credit, up to $1,230 savings, and entry to the giveaway. Fill out the “reserve form” that includes your full name, mobile number, and email.

Samsung has attached a separate page with 4 additional optional questions. They ask your current device, next potential purchase, upgrade timeline, and the activity that best describes how you use your smartphone.

Samsung is set to launch the Galaxy Z Fold 8, Galaxy Z Fold 8 Ultra, and Galaxy Z Flip 8. The company will also unveil the Galaxy Watch 9 and Galaxy Watch Ultra 2 and potentially showcase the Galaxy Smart Glasses.

The event is set to kick off on July 22 at 2 p.m. BTS. The in-person event will be held in London, while the livestream to be available online. Interested shoppers can join the livestream to witness the reveal of the new devices.

Samsung revealed the official July 2026 software rollout roadmap. Tons of Galaxy devices (phones and tablets) are set to receive the latest updates. All the compatible models are categorized into two major partitions: Monthly and Quarterly. This comes right after the unveiling of the July 2026 security patch details for Galaxy devices.

Galaxy devices receive up to seven years of software update support. Premium phones and tablets are eligible for seven years of updates. All other devices (phones and tablets) are eligible for six years of software updates.

Here’s the latest update frequency schedule released on July 7, 2026.

Samsung has two new teasers on its official Instagram account, confirming Android 17 OS and a Snapdragon chip for the upcoming Galaxy Z Fold 8 series. The new teasers follow the initial drop of five visuals that confirmed the new foldable with a wide screen design.

Galaxy Z Fold 8 and Ultra could launch alongside the Flip 8 on July 22. The event could be held in London, and the official confirmation will likely arrive this week.

Android 17-based One UI 9

Samsung will launch its upcoming foldable phones with Android 17-based One UI 9 operating system. In particular, Gemini Intelligence will have a dedicated showcase at the Unpacked event.

The teaser released on Instagram showcases the mascot of Android 17. The reel has a tagline included which reads “Re-shaping the future.” It’s another confirmation that Samsung is bringing a whole new design to its upcoming foldable phone.

Snapdragon 8 Elite Gen 5 for Galaxy

Samsung fold 8 series will be equipped with Snapdragon chipset around the world. The flip phone, on the other hand, will split the chip adoption between Exynos and Snapdragon.

Qualcomm’s chip is fabricated using TSMC’s enhanced 3nm process. It’s the fastest mobile platform available for Android devices in the market.

We will see even more teasers and trailers over the next few days.