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YouTube kills the affordable ‘Premium Lite’ subscription

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YouTube is ending its cheaper “Premium Lite” plan that offered ad-free viewing for €6.99 per month. The plan was only available in some European countries including Belgium, Denmark, Finland, Luxembourg, the Netherlands, Norway, and Sweden since mid-2021. This plan will be discontinued after 25 October 2023.

The “Premium Lite” plan did not include YouTube Music, offline downloads, or background playback, unlike the regular YouTube Premium plan. YouTube says the company is working on different versions of Premium Lite based on user feedback.

YouTube Premium recently increased its prices for individual plans to $13.99/month while family plans cost $22.99/month. YouTube has also been trying to block ad blockers on its platform.

Many users want a more affordable option to watch YouTube videos without ads. YouTube Premium Lite seemed to be a good solution, but it was not widely available. It is unclear if YouTube will launch a similar plan in the future.

VIA

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