Samsung 4+5 strategy meets today’s demands of consumers

Tech industry is currently facing a global downturn, forcing companies to shut down businesses in hopeless markets. Promotion no longer remains the only way to sell more smartphones as consumers start comparing products on different aspects; reliability, security and software support.

Samsung, unquestionably meets the demands of consumers, thanks to its 4+5 strategy, ensuring longer Android OS and security updates support. The company is the biggest Android seller in the world, and of course leads the market too, beating rivals like Apple.

Since the Samsung 4+5 strategy still lags behind Apple, when it comes to software support, it is record-breaking in the Android segment. As vendors stop including pre-built charging adapters to reduce e-waste, the EU also mandated longer software support so consumers can keep using a phone longer.

“At Samsung, you get not 1, not 2, not 3, but 4 times Android OS updates. And 5 years is a long time, so your palm-sized pal will be in good hands with new regular security patches.”

Software updates play a key role in continuing great smartphone experiences, as well as the releases come with new features and optimization. Android is open source and gets packed with numerous flaws, Google patches them through security releases every month.

Accordingly, Samsung rolls out monthly patches to a large number of Galaxy devices, which ensures the most reliable system and user data protection. Android OS usually gets a new version in the second half of every year, bringing new useful features and life-saving tools to consumers.

Samsung, with its amazing One UI, dominated the Android market. The custom skin is neat, clean, and intuitive, ensuring smoother and more stunning experiences on Galaxy smartphones and tablets. Google introduces 1 each year, but Samsung utilizes it thrice (x.0/x.1/x.1.1), cool enough?

Until the second half of 2020, Samsung supplied two OS updates to all Galaxy devices. Later, the company raised the bar of software and reached up to 3, matching the Android maker. With the S22 launch, the Korean tech giant promised to bring up to 4 OS and 5 years of patches to select Galaxy models.