Apple challenges Samsung in South Korea by launching iPhone 13 series

Samsung currently regulates more than 70% of South Korea’s smartphone market. The company has done very well this year in its home country, especially after the launch of the Galaxy Z Flip 3 and Galaxy Z Fold 3. However, it may now face some competition as Apple finally unveiled the iPhone 13 series in Korea.

Recently, Apple unveiled the iPhone series in Malaysia, Mexico, South Korea, Thailand, and ten other countries around the world. These latest iPhones are expected to gain more popularity in South Korea as pre-orders for devices sold just nine minutes earlier this month.

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The South Korean network carriers – LG Uplus, KT, and SK Telecom – are offering the iPhone 13 series. These new smartphones have the same price as their predecessors.

The iPhone 13 Mini is priced at KRW 950,000 (about $795), while the iPhone 13 starts at KRW 1,090,000 (about $915). The iPhone 13 Pro has an initial price of KRW 1,350,000 (approximately $1,130) and the iPhone 13 Pro Max costs KRW 1,490,000 (approximately $1,245).

Although the price is higher than Samsung’s high-end phones, iPhones certainly enjoy good popularity in South Korea due to their simple user interface and good product value.

The US-based product has more than 20% of the market share in the country. Whether Apple can attract current Galaxy smartphone users with the iPhone 13 remains to be seen, with preliminary results coming out next quarter.

//Via