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Samsung won users trust with One UI 7 release date—then lost it

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Samsung Galaxy S23 Ultra with One UI 7

For Samsung fans like me, the last year has felt like forever. We’ve been waiting and waiting for One UI 7, the big Android 15 update that’s been so close yet so far. The latest update promised refreshed interfaces, smarter AI features, and a smoother Galaxy experience. After months of delays, beta builds, and uncountable rumors, we finally got what we wanted: an official release date.

On March 18, 2025, Samsung US dropped the information in an official blog post—One UI 7 would roll out to the Galaxy S24 series, Z Fold 6, and Z Flip 6 on April 10. We all let out a big sigh of relief. Trust in Samsung, which had been shaky from all the quiet delays, came rushing back. The company gave us something we could count on. But now, just like that, it disappeared.

By March 21—today, as I write this—the official blog post had vanished from Samsung’s US Newsroom portal. No explanation, no replacement date, no nothing. As a loyal Galaxy user, I felt totally let down. What started as a big win turned into a huge letdown. Samsung had earned my trust, then lost it in under 72 hours.

To get why this hurts so much, let’s go back a bit. One UI 7 has been a slow tease. After starting the beta program for the Galaxy S24 series in December last year, we were waiting for the official announcement. The wait wasn’t just long—it was brutal. Each beta update got our hopes up, but the stable version stayed out of reach. By the start of 2025, we were all done waiting. Then, this week, things changed.

Samsung said (officially) the update would hit globally on April 7, with the US getting it on April 10. It wasn’t just a date—it was a rescue, I am using my opinion here. After all those delays, we finally had something solid. I even planned my week around it, picturing the moment I’d download it, try the new stuff, and feel that Galaxy love again.

So what’s going on? Why would Samsung pull the post that just got us excited again? People are guessing left and right. Some think there’s a delay—maybe the US rollout experienced some issues, even though the global dates seem fine. Others wonder if the April 10 date was a mistake, accidentally published before final confirmation. Samsung’s not saying a word about it, and that’s just making everyone more curious. Right now, there’s no new date, no official update—just a big question mark leaving us stuck again.

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It hurts because it’s not just about a missing post. It’s like all the excitement just faded away. For a second, Samsung had us thinking they’d figured it out after all the waiting, that they were ready to deliver. As a user, I’m wondering: Can I count on Samsung to stick to their words? Will One UI 7 arrive in April, or are we back to square one? Not knowing feels worse than the wait ever did.

Samsung Galaxy S25 Ultra and Galaxy S24 Ultra Comparison

Samsung Galaxy S25 Ultra and Galaxy S24 Ultra (Source – Sammyfans.com)

I still want to stick with Samsung. My Galaxy ecosystem—my S24 Ultra, my Watch, my Buds—is not easy to walk away from, right? One UI 7 with its cool new look and smart upgrades, still gets me excited. But this latest mess, no words.

Samsung earned our trust with that release date. Then lost it by pulling that post with no explanation. It’s up to you now. Tell us something clear. Give us a new date—or at least tell us why.

Hi, I'm Robin, a passionate tech writer with a deep dive into the world of Samsung. With years of experience, I've explored every points of Samsung's Galaxy series and the evolving One UI and Beta testing. I keep myself ready for upcoming Samsung technologies and UI changes, forecasting what users might expect in future updates.

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Samsung Galaxy S23 lineup gets Stable One UI 7 (Android 15) update in India: Beta and Non-Beta

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Samsung Galaxy S23 Ultra with One UI 7

In a surprising development, Samsung released the Stable One UI 7 update to the Galaxy S23 series in India. As per the official schedule, the device was slated to start getting the major firmware update in May this year.

Well, Samsung is in no mood to delay the One UI 7 expansion. The Android 15-based One UI 7 update is hitting the Galaxy S23 series in India, with Beta and non-Beta participants starting to get the update nationwide.

The Stable One UI 7 update (DYD9) weighs nearly 1 GB for those rocking Beta firmware. If you are on the One UI 6.1, the update size will be a little over 5 GB. To ensure a smooth installation, download the OTA over an unmetered connection.

One UI 7 update brings smooth system animations, a redesigned user interface with revamped Quick Settings and Notification Panel, enhanced Galaxy AI tools, and 71 new features; check the full list and brief details here.

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Samsung launches AI KidZania with Galaxy S25 series

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Samsung Galaxy AI KidZania

Samsung Galaxy S25 series is powering the AI KidZania zones. The company has introduced a revamped Galaxy AI experience space for children at KidZania in Seoul and Busan in South Korea.

With the latest upgrade, Samsung has replaced the Galaxy Z Flip6 and Fold6 with the Galaxy S25 series to support the AI-powered KidZania zones in the cities of Seoul and Busan.

Notably, Samsung has tailored the new Galaxy AI features to be easily accessible for kids. Children become AI secret agents, boarding a ‘secret submarine’ to reach ‘Galaxy Island’ and rescue KidZania’s mascot, ‘Bache,’ through engaging missions.

Exploration Zone lets kids press the AI button to summon the AI Agent for hints about cave locations. Next is Secret Submarine Zone, which leverages Audio Eraser to remove unwanted noise from Bache’s distress signal recordings to uncover clues.

Samsung Galaxy AI KidZania

Source – Samsung

At KidZania zones, kids can explore Portrait Studio, Real-Time Translation, AI Eraser, and Photo Assist through exciting missions. In the ‘Rescue Zone,’ children send messages using phrases recommended by Personalized AI.

“We’re thrilled to respond to the overwhelming support for the ‘AI Secret Headquarters’ by renewing the Seoul location and launching a new one in Busan,” said Soyeon Jang, Vice President of Samsung Electronics Korea. “We’ll continue to offer innovative programs to make Galaxy AI accessible and enjoyable for customers of all ages.”

Samsung plans to refresh the KidZania ‘AI Secret Headquarters’ story and missions every six months to deliver fresh, unique Galaxy AI experiences for kids.

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Samsung pulls off brilliant nostalgic comeback with iconic faces

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Jun Ji Hyun, Han Ga In, and Kim Yuna

Samsung just dropped a new ad campaign that’s got everyone talking.

Called the “AI Home Appliance Troika,” it’s all about the latest Samsung latest AI-powered appliances. The campaign’s about making life easier with AI appliances.

It stars South Korea’s beloved trio: figure skater Kim Yuna and actors Jun Ji Hyun and Han Ga In. These three are no strangers to Samsung. Kim Yuna was a brand ambassador from 2009 to 2016, Han Ga In from 2005 to 2012, and Jun Ji Hyun from 2013 to 2015.

The campaign’s teaser clips are pure nostalgia. Each star gets a device playing their old Samsung ads, and fans are losing it online. Each celebrity is tied to a specific product:

  • Jun Ji Hyun’s pushing refrigerators
  • Han Ga In’s got washing machines,
  • Kim Yuna’s showcasing of air conditioners.
Jun Ji Hyun, Han Ga In, and Kim Yuna

Image – koreajoongangdaily

“The AI Home Appliance Troika campaign was designed to show in a relatable way how Samsung’s innovation in home appliances, from the past to the present, continues to make everyday life more convenient,” said Lim Seong-taek, executive vice president of Samsung Electronics’ consumer electronics division.

“We will continue to solidify the equation of ‘AI appliances = Samsung’ through differentiated products and marketing.”

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Samsung unveils The Premiere 5: A projector you can touch and control

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Samsung The Premiere 5

Samsung has officially introduced “The Premiere 5” with touch interaction features in South Korea. The company has also disclosed the product’s pricing, which is KRW 1.99 million in South Korea, approximately $1400.

The new Samsung The Premiere 5 has touch interaction features, suitable for education, business, and home entertainment settings. Key features of The Premiere 5 include Triple Laser technology, Ultra Short Throw capability, Touch-based interaction, and Vision Booster for enhanced visuals.

The features offered in The Premeire 5 turn everyday spaces into immersive content environments. Thanks to the ultra-short-throw capability, the projector can project up to a 100-inch screen from just 43cm distance.

Besides, the projector’s stand brings an infrared camera and laser module. This upgrade unlocks touch-based user interactions for great user experience.

For instance, when mirroring smartphone content onto a table, the table becomes a touchscreen, enhancing engagement for gaming or educational content.

Samsung’s intelligent Vision Booster detects ambient light and adjusts contrast, color, and brightness for crisp visuals. SmartThings integration lets users connect and control various smart devices like lighting, air purifiers, and TVs.

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Heon Lee, Vice President of Samsung Electronics’ Visual Display Division, stated, “The Premiere 5 goes beyond content delivery, designed as a lifestyle product for immersive experiences anytime, anywhere. Its touch interaction feature sets a new standard for everyday screen experiences, including home entertainment.”

Samsung The Premiere 5

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Southeast Asia’s youth are power users of AI, Samsung survey finds

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Samsung Galaxy AI

A Samsung survey found Southeast Asia region’s youth are embracing AI like never before. Nearly 90% of young people in Indonesia, Malaysia, the Philippines, Singapore, and Thailand use AI daily, shaping their lives and futures with this technology

9/10 use AI tools daily for learning (78%), creativity (56%), and staying informed (38%). This reliance on AI reflects its role in helping them thrive in various aspects of life. The survey highlights how youth see AI as a tool for career growth and social good.

The survey included 884 youths aged 13 to 24 from Indonesia, Malaysia, the Philippines, Singapore, and Thailand. Mobile devices are their main gateway, with 60% accessing AI tools through smartphones.

Samsung is leading the charge with Galaxy AI

Thanks to Galaxy AI, Samsung phones come with personalized AI experiences while prioritizing user privacy. Features like Google’s Circle to Search and Math Solver in Samsung Notes enhance learning and productivity.

When asked about what influences their use and perspectives of AI, social media (77%) was ranked as the top encouraging force by SEA youths, followed by technology companies and services (73%), then friends and siblings (57%).

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CU Kim, President and CEO of Samsung Southeast Asia and Oceania, emphasized the company’s commitment to empowering youth. “We want to help the next generation reach their full potential through innovative technology,” he said.

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