Samsung is advancing the mobile gaming world with its new cloud gaming platform, making it easier for game developers to reach more players and earn more money. Launched in North America in November 2024, this platform allows players to play games instantly without waiting for downloads.

A good example of this success is Klondike Adventures, a game by the developer VIZOR. After joining Samsung’s cloud gaming platform in July 2024, VIZOR saw huge growth in players. They gained millions of new players and found that their ad campaigns on Samsung’s platform were 25% more effective than other campaigns.

Helen Kostina, the Chief Marketing Officer at VIZOR, said the results were better than expected and that they would continue using Samsung’s platform to reach even more players.

Samsung’s platform also includes a new way to measure ad performance. In the past, developers tracked ads by counting how many people downloaded their game. But with cloud gaming, players don’t need to download the game, which makes this tracking method outdated. To solve this, Samsung worked with AppsFlyer to create a new system that tracks players’ actions even if they don’t install the game.

Samsung works well with the Galaxy Store, so developers can use Samsung’s tools to build and launch games quickly. Starting in May 2025, Samsung will also offer developers a new 80/20 revenue share, allowing them to keep more of the profits.

Samsung will elevate Galaxy S23 series experiences with One UI 7.0 update. The long-delayed software is finally scheduled to be among the public, starting the first week of April 2025.

Beta Program has just gone public, but the availability is quite limited. As soon as the Stable update’s rollout begins, millions of Galaxy S23 users will benefit from the advancements.

Here’s everything you need to know about One UI 7.0 update

Galaxy S23’s One UI 7 Beta Program

Samsung started Galaxy S23’s One UI 7 Beta Program in early March 2025. Beta participants have also received the first Beta update, which is free from any severe problems.

The second Beta update is likely as the Galaxy Z Flip 6 and Z Fold 6 have recently received the One UI 7 Beta 2, which was an early arrival as compared to the delays with the Galaxy S24 series.

Samsung originally kicked off the One UI 7 Beta Program in early December 2024. The Galaxy S24 series users have received five big and two Hotfix Beta updates so far.

Galaxy S23 Ultra (left), S24 Ultra (middle), S25 Ultra (right)

One UI 7.0 Update – Release Date

Samsung’s Galaxy S24 series is the first contender for the Stable One UI 7.0 update. However, the users of the Galaxy S23 series need less time to spend in Beta activity before jumping to Stable.

Galaxy S23’s One UI 7 Beta Program would be ended in April this year. The stable rollout starts April 7, with the Galaxy S23 series also joining the party with One UI 7 in the same month.

Samsung has officially announced that starting April 7, the official One UI 7.0 rollout will begin, which will be expanding to more Galaxy smartphones and tablets in the following weeks.

What new changes & features the One UI 7.0 will bring?

Here’s a breakdown of what’s coming to your Galaxy S23.

One UI 7.0 update will debut plenty of new features for your Galaxy S23 smartphone. Galaxy AI will also be upgraded with more advanced and useful capabilities to enhance the user experience.

Samsung’s Android 15-based One UI 7 skin introduces a blend of personalization, convenience, and creativity tailored to enhance how you interact with your device.

One UI 7.0 gives your phone a clean, new style that’s easy on the eyes. The home screen is simpler, the widgets look nicer, and you can change the lock screen however you like. Want your Galaxy S23 to feel totally yours?

Now Bar will offer live updates at a glance. With AI Select, you can swipe the Edge Panel, tap an icon, and turn a video into a GIF without switching apps. Writing Assist helps too—it can shorten the text or fix it up nicely, great for notes or messages.

Drawing Assist lets you mix text, pictures, or sketches to create something fun. However, the AI-powered Audio Eraser won’t be provided due to hardware limitations. Natural language search is highly likely to be deployed in system Settings.

One UI 7.0 isn’t just an update but an upgrade for Galaxy S24 series users. Samsung has cleared the clouds of uncertainties by announcing the exact One UI 7.0 release date for all the flagship smartphones released in 2024.

Users of the Galaxy S24 series have been awaiting the One UI 7.0 upgrade for months. Their wait is now set to end in the month of April when the South Korean tech giant kicks off the official software update’s distribution worldwide.

One UI 7.0 will reinvent your Galaxy S24

One UI 7 comes with a simple, impactful and emotive design.

As far as the user interface is concerned, One UI 7 is a massive upgrade over the One UI 6. You get revamped Quick Settings, Notification Panel, rounded elements, brand new icons, and a lot more.

The latest version turned nearly every Samsung icon dynamic with a new appearance. Vertical scrolling Apps Screen has also become the first choice of a large portion of Galaxy users.

Samsung has also filled the One UI 7 with advanced intelligence, bringing the dynamic Now Bar, Live Notifications for plenty of apps, and Dynamic Island-inspired live activities.

Here’s a glimpse:

One UI 7 notifications and quick settings panel

What new features are coming?

I’ve been using One UI 7 on my Galaxy S24 Ultra for a bit now, and it’s changed how I interact with my Galaxy phone. The whole look and feel are cleaner—like, the home screen doesn’t overwhelm me anymore.

The home screen is less cluttered now, and I’ve been able to tweak the redesigned widgets and lock screen to fit exactly how I use my device. It’s intuitive—everything just flows better.

One feature I’ve found myself relying on is the Now Bar on the lock screen. Enhanced iterations of Writing Assist and Drawing Assist set to be available on existing Samsung phones.

One UI 7 Now Bar Timer Activity

Brand new feature additions include Live Notifications, Now Bar, AI Select and Audio Eraser. One UI 7 is deeply integrated with Gemini, offering recommendations in one seamless interaction.

Edge Panel now boasts an AI Select feature, which streamlines sharing content a breeze. Natural language search will be available in Settings so you don’t have to mess with those technical terms.

One UI 7.0 Release Date – Official

In early March, Samsung confirmed that the One UI 7 update will be available from April 2025. Later on March 17, the company announced that the update’s rollout is set to start on April 7.

Owners of the Galaxy S24 series, Galaxy Z Fold 6, and Z Flip 6 will be receiving the upgrade on the said date, with expansion to other existing Galaxy devices planned to take place sequentially.

The update rollout may start from key markets like Germany, South Korea, and the United States. Countries from Asia, Africa, and South America would follow as soon as the distribution takes pace.

Beta Program:

• Samsung has been running the One UI Beta Program for the Galaxy S24 series since December 2024.
• As of March 18, Galaxy S24 users have received five One UI 7 Beta updates along with two Hotfix after Beta 4.
• Samsung might release a Beta 5 Hotfix before pushing a Stable update to the S24 series.

The Galaxy S25 Edge will launch soon, and its success could bring a major change in the Samsung’s Plus variant launch strategy with a farewell.

The Plus name has remained consistent in Samsung’s flagship lineup and its links go way back to the S Plus announced in 2011, a simple 4-inch touch-screen Android phone with physical navigation keys.

Then the era of Galaxy S series phone began, and the company kept on increasing both size and features but without a + variant until it returned on S6 Edge Plus and made a unique place in both the S-series and Note series.

The Plus variant is special in Samsung flagships until 2019. These phones are packed with larger screens, bigger battery and more processing power.

With the dawn of even greater mobile processing and consumer choices, Samsung started launching three flagships – a standard, Plus and an Ultra.

In this case, Plus still maintains its charm among customers who don’t want to go for the high-end specs table or a smaller screen.

Besides these specifications and upgrades, the Plus model is still relevant among customers and that’s what made Samsung to continue this device for years.

Earlier this year, Samsung unveiled the Galaxy S25, S25+ and S25 Ultra. These phones immediately went on pre-sale. At the press-conference, the South Korean phone maker announced that it has another device coming from the lineup as Galaxy S25 Edge.

This phone focuses on aesthetics, especially the form factor. It was initially rumored as S25 Slim in the past due to its slim appearance until Samsung confirmed it as Edge.

Samsung Galaxy S25 Edge

It’s reported that the phone will maintain its screen size around the Plus variant and the rest of the specs will follow the same direction except for the thickness.

Samsung said the S25 Edge will launch soon, without elaborating on the reveal date. It’s obvious that the company wants to give this device a separate welcome.

With its slim design and high-specs, the S25 Edge stands as a near perfect replacement for the Galaxy Plus variant, and Samsung is showing an obvious indication of that happening. It also comes down to the pricing, which is likely to remain the identical to S25 Plus.

However, that only depends on one major factor – consumer’s interest, an ultimate test that S25 Edge must pass to make its place in the flagship series.

Samsung is reminding Galaxy users who use its Samsung Pass app to move their data to the Samsung Wallet app before Pass is completely shut down. The company has merged Samsung Pass with Samsung Pay to create one app, Samsung Wallet. This means that Samsung Pass will no longer be available soon, and users must switch to Wallet.

Samsung Pass started as a password manager, but it also stored payment cards and other important information over time. Now, the Samsung Wallet combines the features of both Pass and Pay. That’s why Samsung is reminding users to switch before the Pass app disappears.

Some users still using Samsung Pass are getting notifications to remind them to move their data. The notice explains that Wallet can now do everything Pass did, including autofill services, through the Quick Access feature.

Once users switch to Wallet, the Samsung Pass icon will no longer appear on their phone. However, all the information from Pass will still be available in Wallet. Also, users will be able to add a shortcut to Samsung Pass inside the Wallet app to make it easy to access their saved information.

Samsung advises users to make the switch soon to avoid losing any saved information. The Samsung Wallet will handle payments, personal data, and autofill services in one place.

So, if you’re still using Samsung Pass, it’s time to move your data to Samsung Wallet to keep everything in one place.

Samsung Wallet brings Tap and Pay to budget phones—Apple still charges premium