Samsung introduces ‘Vision AI’ for next-level personalized TV experiences at First Look 2025

Ahead of CES 2025, Samsung showcased its latest innovations at the First Look 2025 event in Las Vegas. With over 500 media attendees, Samsung introduced Vision AI, a new AI technology for screens.

Vision AI predicts users’ preferences to provide a personalized TV experience. Some of its amazing features include Click Search, Live Translate, Generative Wallpaper, Home Insight, and Family and Pet Care.

Samsung also introduced the Vision AI Companion to visualize user requests and provide personalized suggestions like travel ideas or local activities.

Moreover, Samsung plans to work with companies like Microsoft and Google to offer more AI features. For example, the Copilot service will help users find content and recommendations based on what they’re watching.

The company also revealed its new Neo QLED 8K TVs, which feature improved picture and sound quality with AI-powered upgrades. For large screen fans, Samsung introduced new ultra-large TVs including a 115-inch model.

Additionally, Samsung expanded its Samsung Art Store to offer users access to curated artwork for their TV screens. The Frame TV will support this art service in 2025.

With Vision AI and these new innovations, Samsung is reshaping how we interact with our TVs and screens to offer a more personalized and immersive experience.

SW Yong, President and Head of Visual Display Business at Samsung Electronics, said:

“Samsung sees TVs not as one-directional devices for passive consumption but as interactive, intelligent partners that adapt to your needs. With Samsung Vision AI, we’re reimagining what screens can do, connecting entertainment, personalization and lifestyle solutions into one seamless experience to simplify your life.”