Samsung partners with Instacart for seamless grocery shopping in the US

Samsung has teamed up with Instacart to bring a new level of convenience to consumers in the US starting in 2025. Through this partnership, Samsung’s 2025 Bespoke refrigerators will let users shop for groceries directly from the refrigerator’s screen.

The new function is available for those refrigerator models featuring Samsung’s AI Vision Inside technology, including the 32” AI Family Hub+ and the new 9” AI Home models.

With AI Vision Inside, these Samsung smart refrigerators can recognize the food inside and track what you have. When your supplies run low, the fridge will suggest items to replenish.

Through Instacart, you can order them right from your Samsung fridge’s screen. You’ll get same-day delivery from your favorite local grocery stores to make it easier than ever to keep your kitchen stocked.

For those with existing AI Family Hub+ refrigerators, this new Instacart feature will be available through a software update in 2025. This new feature brings smarter, more convenient solutions to your home.

Jeong Seung Moon, EVP and Head of Consumer Experience for Samsung’s Digital Appliances Business, said:

“Samsung is working tirelessly to enable a more convenient home experience for our users with innovative technologies. The combination of Samsung’s key technology and Instacart’s outstanding online grocery shopping platform will be a great example of how partnership can create a new level of convenience.”

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