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Samsung SmartThings hits 20 million users in South Korea
Samsung announced SmartThings user base in South Korea surpassed 20 million. The company revealed that it has reached this milestone of crossing 20M (registered users) as of December 27.
Upgrades to SmartThings’ AI features have led to a rapid increase in Korean users. The company has also highlighted sharp growth in sales of AI home appliances behind SmartThings growth.
Notably, SmartThings’ connection rate with major AI appliances was found to be very high this year. 92% of buyers of the Bespoke AI Steam robot vacuum and 80% of buyers of the Bespoke AI Combo all-in-one washer-dryer opted for SmartThings.
The key features used in SmartThings were AI-based, everyday functions such as:
- Home Care: It helps with remote diagnostics and management of devices
- Energy Saving: It monitors and manages the energy usage of connected devices
- Pet Care: It checks the location of pets and remotely controls appliances based on their condition
Notably, features like direct A/S registration when a device malfunction is detected via the app, converting saved energy into membership points, and checking pet status graphs showed a high increase rate of 72%, 71%, and 79%, respectively, as compared usage rates from early January and mid-December.
A Samsung official said, “As the purchase of AI home appliances increases, more customers are actively using SmartThings, and usage patterns have become more diverse. We will continue to introduce various SmartThings features that create a more convenient lifestyle.”
More than 300 partner companies’ products are connected to over 100 devices within SmartThings, Samsung noted. SmartThings continues to expand its ecosystem based on its excellent openness and scalability.
