Samsung to launch huge Bixby AI upgrade with Galaxy S25 series

Bixby is one of the most avoided features on Samsung phones. Well, things may dramatically change next year as Samsung is reportedly planning to launch a huge Bixby AI upgrade with the upcoming Galaxy S25 series next year.

Leaker IceUniverse claims that the upgraded Samsung Bixby will be the biggest selling point of the Galaxy S25 series. It looks like the company may be unveiling a revamped Bixby, equipped with AI and Generative AI capabilities.

Bixby is Samsung’s voice assistant, which works as Google Assistant. It surpasses Google Assistant when it comes to accessing Samsung services. However, the overall experience is far behind Google Assistant or Gemini in regular usage.

Meanwhile, the leaker’s statement hints at significant improvements or new features for Bixby. The assistant is expected to leverage generative AI, making it a more compelling feature for Galaxy smartphone users.

https://twitter.com/UniverseIce/status/1868128020227346623

Responses to the X post of IceUniverse are a mix of skepticism and curiosity. Some users doubt Bixby’s appeal, while others are interested in what “new Bixby” entails, indicating that Bixby has not been universally well-received in the past.

Following the debut of ChatGPT, the adoption of AI features has significantly increased in smartphones. Google debuted Gemini AI, Samsung brought Galaxy AI and Apple introduced Apple Intelligence in its latest products.

Samsung maintains an alternative to major Google apps on Galaxy devices. Therefore, keeping the Bixby alive is necessary to rival Google’s Gemini. The new Bixby should be equipped with LLM and advanced Generative AI capabilities.

As the leak suggests, Samsung aims to highlight Bixby as a unique selling proposition for the Galaxy S25 series. It’s also a strategy to stay competitive in the voice assistant market, especially with competitors like Google’s Gemini and Apple’s Siri.