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Samsung to release Smart XR Glasses in 2025: Here’s when you can buy it
Samsung is aiming to enter the ready-to-grow XR market next year. The company has been preparing to commercialize its product for two years. A new report talks about the possible launch and release timeline for Samsung XR Glasses.
South Korea Economic Daily sources revealed that Samsung is aiming to release its Smart XR Glasses in the third quarter of 2025. The company is planning to bring about 50,000 units of XR Glasses for the third and fourth quarters.
The Korean tech giant will challenge Apple’s Vision Pro by entering the XR market. The report says that the company has named this project “Moohan” (meaning “infinite”) and is accelerating its preparations for commercialization.
Rather than a headset, Samsung is said to be developing AR Glasses. It will be significantly cheaper than Apple’s Vision Pro headset. The glasses’ form factor will also push sales thanks to the affordability and portability of the device.
Recently, it was reported that Samsung’s Mobile division will showcase the Galaxy XR prototype during the Galaxy S25 launch. It would be a similar strategy that the company followed with its first Galaxy Ring this year.
An industry insider commented, “With the market yet to fully open, it remains to be seen what kind of innovation Samsung will bring to the table.”
MarketsandMarkets earlier reported that the XR market could grow from $31.3 billion in 2022 to $111.5 billion in 2028. The growth potential is significant as consumer demand for new and convenient IT platforms evolves alongside advancements in AI.
Apple has already entered this market by unveiling its Vision Pro in February this year. However, the field remains highly challenging to penetrate, as seen with LG Electronics halting its XR project with Meta due to technological difficulties.
