Samsung launches TVKey Cloud, watch TV without set-top box in India

Samsung has unveiled its TVKey Cloud technology to transform the way consumers experience television in India. Available through popular cable and satellite providers like GTPL Hathway and Dish TV, TVKey Cloud removes the need for a traditional set-top box. It is making the TV experience simpler, cleaner, and more convenient.

Samsung collaborated with NAGRAVISION to develop the TVKey Cloud, which is a first-of-its-kind technology that allows users to watch live TV, on-demand content, and OTT services directly on their Samsung Smart TVs. Notably, it’s all done without extra devices or cables.

This new technology is built into the TV itself to make it easy to access everything with just the TV remote. It works with Samsung’s 2023 and 2024 models, including Ultra HD, OLED, QLED, and Neo QLED TVs.

TVKey Cloud delivers high-quality content with excellent security to keep everything from TV shows to movies protected. This ensures that content creators and service providers can safely share their content with viewers while providing a smooth, premium viewing experience.

For consumers, Samsung TVKey Cloud brings some great savings in India. GTPL Hathway customers can save up to INR 2750, with benefits like free broadband installation, a router, and additional subscriptions to gaming and live TV apps. Dish TV users can save up to INR 2800, with one month of free DTH and OTT subscriptions.