Samsung brings Art Basel to life with new artworks on The Frame

Today, Samsung unveiled this year’s Art Basel collection includes modern and contemporary artworks such as Irwin’s Garden by Fred Tomaselli and Mostly Clear by Candida Alvarez, with new pieces set to be added next year.

Samsung is showcasing 16 works of art displayed at Art Basel through its “Samsung Art Store.” Art Basel, the world’s largest art fair dedicated to modern and contemporary art, is held annually in Paris, Hong Kong, Miami, and Basel.

Samsung Art Store is a subscription service for art displayed through Samsung TVs, offering around 2,500 works from renowned museums and artists worldwide in 4K quality.

From December 6th to 8th, during the Art Basel Miami Beach exhibition, the company will set up a Samsung Art Store Collector’s Lounge where visitors can enjoy these artworks through the Samsung Frame TV.

“Our collaboration with Samsung allows us to extend that reach like never before by broadening access to leading galleries and significant works from established artists to a new generation of emerging talents.” – Noah Horowitz, CEO of Art Basel

Samsung offers the opportunity to experience exceptional art through The Frame under the concept of ‘Bringing Art Home. Exhibition attendees will also have the chance to see exclusive bezels for The Frame, presented by DecoTVFrames.

“Through Samsung’s Art Store and the lifelike visuals of The Frame, we are making it possible for anyone to experience Art Basel and take part in an iconic cultural moment.” – Yong Su Kim, EVP and Global Head of Video Services and Partnerships [at Samsung].