Samsung Galaxy Watch Ultra triumphs at 2024 Korea Advertising Awards

The 2024 Korea Advertising Awards honored Samsung for its Galaxy Watch Ultra campaign. The company today announced that it has won the Grand Prize in the ‘Social Communication’ category for the “‘GO ULTRA Challenge.”

The Korea Advertising Association, which organized the 2024 Korea Advertising Awards praised the Samsung Galaxy Watch Ultra campaign for effectively conveying features and brand philosophy through authentic stories.

In addition, the Korea Advertising Association also highlighted how Samsung’s Watch Ultra campaign fostered brand affinity among the younger generation and inspired Galaxy users to feel touched and proud.

GO ULTRA Challenge tells the story of CJ Park:

A cyclist and YouTuber who lost one of his legs in an accident, but challenges himself to push his limits. The protagonist completes a 294km ride in about 14 hours with the Galaxy Watch Ultra, delivering an inspiring and emotional experience.

Jang So-yeon, Vice President of Samsung Electronics’ Korea Marketing Team, said, “We are very happy and honored to receive the Korea Advertising Award for campaigns that communicated the authenticity and values of the Galaxy brand. Moving forward, we will continue to create campaigns that resonate with consumers and strengthen our bond with them.”

Voices of Galaxy

Apart from this, the Korean tech giant has also scored a Bronze in the “Online Video” category with the “Voices of Galaxy” campaign for the Galaxy Z Flip 6 and Z Fold 6.

The ‘Voices of Galaxy’ campaign showcased the diverse stories of celebrities such as Park Eun-bin and Pani Bottle, as well as regular users, through digital videos and photo shoots.