Newfound Equilibrium: Samsung’s design philosophy featured at Milan Design Week 2024

Samsung Mobile President TM Roh proposed a new design philosophy for the era of AI. The top Samsung executive announced it on the sidelines of a design exhibit at Milan Design Week 2024 taking place from April 16 to 21.

At Milan Design Week 2024, Samsung is holding its exhibition “Newfound Equilibrium” showcasing its user-centered design philosophy “Samsung Design Identity 5.0: Essential∙Innovative∙Harmonious.”

Dr Roh also pointed out that Samsung is taking part in Milan Design Week, a venue for design and lifestyle trend leaders from around the world, to showcase its design philosophy and direction as it approaches 2030.

“Design must fully take the human experience into consideration, and Samsung’s design principles achieve this,” said TM Roh, President and Head of Corporate Design Center at Samsung Electronics. “With our human-centered design philosophy, we aim to create a future that harmonizes with the lives of our customers through innovation with purpose.”

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