Flip Your Way: Samsung releases SAM’s first song

The first song by SAM, digital influencer of Samsung, wants to reinforce the brand’s pillar: empowering users to make dreams come true using technology. “Flip Your Way” is SAM’s first song, available on the artist’s new profile on Spotify, opening up the possibility of other songs in the future

Singing in English, she is inspired by both the K Pop and Pop movements, featuring a danceable rhythm and a catchy chorus. The music video is available on YouTube and Samsung’s social media channels. The song can also be heard on Spotify and other music streaming platforms.

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SAM sings about the idea that nothing is impossible, conveying a message of empowerment and motivation. During the clip, SAM’s Galaxy Z Flip 5 takes on the role of an ideal partner, recording every moment and perspective of her lifestyle.

Activations

To engage people with the campaign, Samsung has established strategic partnerships with TikTok and Duolingo, a language learning platform that will be especially useful for SAM fans who, like her, want to improve their English fluency.

// Samsung