Samsung
Samsung led India smartphone market in Q3 2023, victory margin narrowed
As the market moves toward gradual recovery, the smartphone market in India recorded 43.0 million shipments in in previous quarter. Samsung continued to lead India smartphone market in Q3 2023 with a market share of 18% and a shipment of 7.9 million units.
Xiaomi advanced to the second position, shipping 7.6 million units, primarily fueled by the release of its affordable 5G models. vivo dropped to the third spot, shipping 7.2 million units, while realme and OPPO (excluding OnePlus) completed the top five by delivering 5.8 million and 4.4 million units, respectively.
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The premium segment continued to experience robust growth. It was driven by Samsung’s Galaxy S23 series and older-generation Apple iPhones, such as the iPhone 14 and iPhone 13, being offered at attractive deals during the festive sales.
“In Q3, smartphone brands strategically promoted their festive product lineup, with a strong emphasis around budget-friendly 5G options,” said Sanyam Chaurasia, Senior Analyst at Canalys.
