After Google, Samsung hounds Apple for RCS messaging adoption

Samsung published a new advertisement, forcing Apple to adopt the RCS messaging (Rich Communication Services). The company clearly mentioned the topic in the title “Green bubbles and blue bubbles want to be together” apart from using the “Help Apple #GetTheMessage” tagline.

In its latest advertisement, Samsung displayed two smartphone interfaces texting each other.

“Juliet” is the iPhone in the metaphor and her parents (aka Apple) won’t allow for the adoption of RCS. “What did green ever do to them? We’re bubbles too,” laments the “Romeo” Android smartphone. “And literally everyone wants us to be together. Ugh,” writes Juliet.

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It’s worth mentioning that Google has been forcing Apple to adopt the RCS messaging standard for several years. The company continues to hound the iPhone maker using ads, billboards, websites, social media campaigns, and more.