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Youngsters prefer iPhone over Galaxy in Samsung’s home country
The South Korean smartphone maker offers the best Android smartphones across the planet. Apple, on the other hand, is its biggest rival based in the United States. Meanwhile, a Gallup survey of 1,001 adults found that Korean youngsters prefer iPhone over Samsung Galaxy.
According to the info, in South Korea, 69 percent of adult smartphone users use a Samsung device, while only 23 percent use iPhones. The survey also revealed a starkly different trend in one demographic: younger millennials and Gen Z.
The survey reveals, among the younger generation (aged 18 to 29), iPhone’s share rises to 65 percent, double Samsung’s 32 percent. This represents a 13 percent increase in iPhone use from last year and stands in sharp contrast to older cohorts, where Samsung holds strong with numbers above 70 percent.
In the 40s age group, 78 percent used Galaxy compared to 18 percent for iPhone, with the gap growing even larger in older age groups. For those in their 50s, 60s, and 70s, the figures stood at 86 percent versus 6 percent, 85 percent vs. 4 percent, and 71 percent vs. 1 percent, respectively, predominantly in favor of Samsung.
The survey credited iPhone’s appeal among young people to Apple’s premium branding – for the same storage size, an iPhone 14 costs 1,250,000 won compared to the Galaxy S23’s 1,150,000 won. The introduction of Apple Pay, to Korea earlier this year was cited as another contributing factor.
Meanwhile, 85 percent of respondents said they are likely to stick with their current brand, a sign of strong customer loyalty influenced by easier cross-device syncing and data-sharing within products of the same brand. This trend could mean long-term growth for iPhone’s market share in South Korea.
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