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Samsung screens artistic brilliance of Park Seo-Bo on The Wall
At New York’s iconic Rockefeller Center, Samsung is displaying a masterpiece by Park Seo-Bo on The Wall All-in-One (IAB model). As part of the ‘Origin, Emergence, Return’ exhibition, the company has partnered with Johyun Gallery, combining the artistic brilliance of Park Seo-Bo with The Wall.
Samsung The Wall Park Seo-Bo
From Park’s iconic ‘Écriture’ series, visitors can appreciate the art on The Wall’s immersive 146-inch 4K screen. The Wall All-in-One provides an awe-inspiring visual experience, replicating the intense colors and intricate textures of Park’s painting, allowing visitors to be fully immersed in the artwork.
The partnership also marks the first digital rendition of Park’s artwork. Utilizing microphotography, the original artwork was captured in 56 segments in an ultra-high resolution and is shown by slowly zooming out from a magnified coin-sized area of the artwork.
In this process, the work is imbued with movement and the complex texture of Écriture created with paint and traditional handmade Korean paper, Hanji, is fully brought to life, the entirety of which was perfectly captured by The Wall’s captivating display.
“I wanted to highlight the intricate universe of the original artwork by adding a dynamic component into every corner of the painting,” said Park.
“The Wall’s digital display masterfully renders the nuanced texture of Hanji and the fluctuating red hues under sunlight, revealing details that could have been easily overlooked with the naked eye.”
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